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Brand Alignment

Category Archives: Investigation

How to Track Product Diversion

Product diversion—the unauthorized sale of genuine products outside intended channels—costs…

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What Causes Product Diversion?

Product diversion—the unauthorized sale of genuine goods outside intended channels—is…

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Allowing Authorized Resellers on Amazon

Table of Contents What Is an Authorized Reseller? The Pros…

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Amazon Brand Registry Pros and Cons

For brands selling on Amazon, control is everything. As competition…

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Exclusive Distributors

For many brands, the idea of appointing an exclusive distributor…

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Selective Distribution

As marketplaces become more complex — and gray market activity…

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using amazon fba

Fulfillment by Amazon (FBA) is one of the main reasons…

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Why Did My Amazon Listing Price Collapse Overnight

If you’ve woken up to find your product’s price plummeted…

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Why Is My Distributor Undercutting Me on Amazon?

It’s a scenario that frustrates many brand owners: You’ve invested…

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Why Isn’t Amazon Helping Remove Unauthorized Sellers?

For many brands, unauthorized sellers on Amazon create confusion, erode…

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