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Brand Alignment

Author Archives: Brand Alignment

How Does MAP Enforcement Work?

Minimum Advertised Price (MAP) enforcement is one of the most…

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The Risks of Selling Through Wholesalers

Distributors are often essential to scaling a brand. They expand…

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Risks of Using Distributors

Distributors are often essential to scaling a brand. They expand…

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The Risks of Unauthorized Sellers

At first glance, unauthorized sellers might not seem like a…

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The Risks of Third-Party Marketplaces

Third-party marketplaces like Amazon, Walmart, eBay, and others offer enormous…

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The Risks of Grey Market Goods

Grey market goods are one of the most misunderstood threats…

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How Does Liquidation Work?

Liquidation is one of the most misunderstood — and most…

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How Does Distributor Leakage Happen?

Distributor leakage is one of the most common — and…

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How Do Parallel Imports Work?

Parallel imports are one of the most sophisticated — and…

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How Do Unauthorized Sellers Get Inventory?

One of the most common questions brands ask is: “How…

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