Articles by Brand Alignment
How to Document MAP Violations That Hold Up to Seller Pushback
Screenshot standards for Amazon, Walmart Marketplace, Target Plus, and Best…
Inside Holiday Season Brand Protection: Tips & Strategies
Is Your Brand Ready for the Holiday Seller Surge? This…
Brand Protection for New Brands: What to Set Up Now Before You Scale
When you’re building a new brand, brand protection probably isn’t…
Does Amazon Price Match Competitors in Vendor Central?
You’re selling to Amazon through Vendor Central, and everything appears…
When Should a New Brand Implement a MAP Policy?
When a brand is new, pricing can feel relatively easy…
How to Introduce MAP Without Losing Retail Partners
Introducing a Minimum Advertised Price (MAP) policy can create an…
Amazon Expiration Policy: A Brand Enforcement Guide
Finding an unauthorized seller on Amazon can be frustrating, but…
Why Prices Stay Low After a Promotion: MAP Hangover and Price Recovery
The promotion is over. Your website has returned to regular…
MAP Strike Policy: A Practical Framework for Enforcing MAP
An authorized reseller advertises below MAP. Your team sends an…
Supply Chain Vulnerabilities: How Unauthorized Sellers Reach Amazon
Supply chain vulnerabilities can contribute to unauthorized online sales when…
