Brand Alignment

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Remove Unauthorized Sellers at the Source

95%+ Removal Rates

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Most enforcement waits for a violation and reacts. Brand Alignment investigates the supply chain first, so unauthorized sellers don’t come back.

Take Back Your Marketplace & Recover Your Revenue.

Request a free demo today and remove unauthorized sellers for good!

Trusted by brands of all sizes

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Logo blackRadiance Logo philip Kingsley Logo accusharp Logo GoPro Logo xerox Logo HPE Logo heydude Logo durango Logo georgia Logo xtrauf Logo muck Logo badlands Logo twisted Logo osea Logo biolab Logo targus Logo drsquatch Logo atn Logo bearpaw Logo katadyn Logo drake Logo allen Logo amana tools Logo safariland Logo woodstream Logo wetnwild Logo lip smacker Logo physicians formula Logo grundens

Unauthorized Seller Enforcement Is Exhausting

Not because it’s complicated, but because most approaches never actually stop it.

No Clear Priority

Teams see dozens of sellers but no way to know which ones actually move revenue or Buy Box control.

One-Off Takedowns

A removal request with no investigation behind it is easy to ignore, and easy for the same seller to repeat.

Reactive by Design

Waiting for a violation to appear, then responding, means you're always a step behind the next one.

We can't stop new sellers from appearing, that's the market. What we control is whether the ones we remove come back. With Brand Alignment, they don't.

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The Brand Alignment Standard

Most seller enforcement is reactive: wait for a violation, file a takedown, repeat. Brand Alignment is proactive, we investigate the supply chain before removing sellers, so the same violations don’t keep coming back.

 

We map sellers, inventory flow, and pricing behavior before taking action.

Initial enforcement removes low-value sellers while revealing critical supply chain signals.

We combine marketplace data, seller responses, and brand data to identify the true source of diversion.

We help brands address the root cause—distributors, pricing gaps, or internal leakage.

Monitoring, vetting, and operational controls prevent future unauthorized activity.

brand alingments brand protection software
Investigation-led enforcement, not guesswork
High-impact sellers prioritized for removal
Clear, ongoing updates on enforcement progress
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Protect Revenue From Grey Market Erosion

Every unauthorized seller undercutting price chips away at margin and Buy Box share.

Free Your Team From Manual Takedowns

Stop spending hours filing individual removal requests. Enforcement runs on your behalf.

Resolve at the Root, Not the Symptom

Investigation-driven enforcement removes the source of diversion, not just the listing.

Scale Enforcement Without Scaling Headcount

Coverage grows with your catalog and marketplace footprint, not with your internal team.

Inventory Value Prevented
$ 1 B+
Inventory Units Removed
10 M+
Removal Rate
98 %
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Removal Rate
95 %
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Temporary Removal vs. Lasting Control

Temporary Removal

  • Focuses on takedowns
  • Removes listings, not sellers
  • Misses supply chain leakage
  • Leads to repeat seller activity
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Lasting Control

  • Investigation before action
  • Seller and supply chain analysis
  • Structured enforcement
  • Long-term prevention

Why This Isn't Just Another Takedown Service

Not a Takedown Mill

Most enforcement services file removal requests and move on. We investigate the supply chain first, so the same seller doesn't resurface under a new name next month.

Not a One-Off Sweep

A single wave of takedowns doesn't stop diversion, it just pauses it. Ongoing monitoring and prevention are what actually keep sellers from coming back.

Not Just a First Notice

A graduated response matters, but it has to be backed by investigation. Every action here is grounded in test buys and seller intelligence, not a template letter.

Capability Brand Alignment Reactive Takedown Services DIY / In-House Enforcement
Proactive investigation, not reactive response
Investigates supply chain before acting Varies
Removes root cause, not just listings
Ongoing prevention monitoring
Lawyer-crafted cease & desist Template-based
Dedicated enforcement team Self-serve only
Test buys & seller intelligence

The Impact of Removing Unauthorized Sellers

When unauthorized sellers are removed, the results are immediate and measurable.

 

1590% ROI: How One Brand Took Back Its Buy Box From Unauthorized Sellers

For one client, our enforcement generated a 1590% ROI in less than 10 months, adding over $373,000 in extra revenue beyond projections.

By eliminating grey-market resellers, the brand regained control of the Buy Box and saw consistent growth in sales and customer trust.

Imagine what removing unauthorized sellers could do for your brand.

Chart difference between reactive and proactive enforcement

Following the orange line, marking the start of Brand Alignment’s involvement, Buy Box possession began to steadily rise and remained consistently high.

 

What Our Customers Say

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Brett Taylor Senior Manager, Retail of GoPro

Brand Alignment was key in reducing GoPro's Lost Buy Box from 60-80% last Q4 down to <5% this Q4.

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Austin Gilliom SMB Sr. Sales Manager of HPE

The Brand Alignment team is truly the best in the business. With their support, we have been able to successfully protect and enforce our online pricing strategy across all major eComm platforms. Their tools and insights are extremely effective and useful to get brand protection and compliance under control.

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Matt Rolls Head of Sales of Philip Kingsley

Been using Brand Alignment's software for a few years now and find it to be very user-friendly and it yields strong results in suppressing unauthorised grey market sellers on marketplaces. The team are always friendly and pro-active in helping if needed, but most of the time we can be quite self-autonomous with their system.

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Dan Nowak Director of Content & Merchandising of The Resource Group Midwest

The team at Brand Alignment are the best! We have used some other similar services but none have provided the service and results that Brand Alignment delivered. They are very knowledgeable and genuinely seem to care. The prices are very fair and their attention to detail is superb. We have had great success and our business has flourished in large part because of the excellent clean up work they performed.

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Grace Kopplin Sr. Director of eCommerce Sales of Power Play Retail

BA has a very important part of our success supporting brands on Amazon for over 5 years. Highly recommend to brands and agencies looking to understand and take control of their reseller matrix on Amazon and WMT Marketplace! Kyle and Emmanuel are also great to work with!

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Jamie Roller Director, Growth Channels of Dr Squatch

We've been working with Brand Alignment for 2 years and they've been an excellent partner for us. They go above and beyond to help us out on our account and are absolute experts on brand protection. Big thank you to the team!

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Daniel Ramirez CEO of Navigas

The team at Brand Alignment is top-notch! It was a game changer for us! I highly highly recommend!

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Kristi Guanco VP of E-Commerce of BearPaw

We've been partnering with Brand Alignment for several years now, and their impact on our Amazon presence has been remarkable. Their expertise in monitoring MAP violators and removing unauthorized sellers has significantly improved our buy box wins and made a huge dent in grey market sellers. The Brand Alignment team is not only knowledgeable but also genuinely nice, making the collaboration a pleasure. I highly recommend them to any brand looking to safeguard their presence on Amazon, and even internet wide. They truly deliver results!

Take Back Your Marketplace & Recover Your Revenue

Request a free demo today and remove unauthorized sellers for good!

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FAQ

Useful Information to Clear Up Your Inquiries

Why is it important to remove unauthorized sellers?

Unauthorized sellers can undercut prices, damage your brand’s reputation, and offer counterfeit or low-quality products.

Unauthorized sellers often access products through gray markets or unauthorized distribution channels, bypassing your brand’s official agreements.

Advanced monitoring across Amazon, Walmart & 200+ marketplaces, plus OSINT to uncover real identities and supply chains.

Graduated enforcement: cease-and-desist, test buys to validate claims, escalation with marketplace policy actions, and sustained follow-ups.

The removal process can vary depending on the size of the brand, industry type and various other factors, however we typically start achieving results within the first few weeks.

Graduated enforcement: cease-and-desist, test buys to validate claims, escalation with marketplace policy actions, and sustained follow-ups.

Yes. Removing unauthorized sellers reduces competition for the Buy Box—especially from sellers who undercut your pricing or provide a poor customer experience. With fewer sellers violating your brand’s pricing or quality standards, your chances of winning (and keeping) the Buy Box increase significantly.

Pricing depends on your catalog size and marketplace footprint. Request a free demo and we’ll scope a plan for your brand.