Brand Alignment

Enforce Your MAP Policy Without the Manual Work.

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  • Detect MAP violations
  • Validate violations with evidence
  • Enforce your policy with structured, automated workflows and expert oversight
  • Escalate repeat offenders
MAP enforcement software

Trusted by brands of all sizes

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Logo blackRadiance Logo philip Kingsley Logo accusharp Logo GoPro Logo xerox Logo HPE Logo heydude Logo durango Logo georgia Logo xtrauf Logo muck Logo badlands Logo twisted Logo osea Logo biolab Logo targus Logo drsquatch Logo atn Logo bearpaw Logo katadyn Logo drake Logo allen Logo amana tools Logo safariland Logo woodstream Logo wetnwild Logo lip smacker Logo physicians formula Logo grundens

MAP violations start small. Then they spread.

One seller drops below MAP, others follow, and Buy Box performance and margin go with it. Most brands find out after the damage is done.

Channel Conflict

Retailers turn on each other

When one seller breaks MAP, compliant partners feel pressure to follow. Left alone, this erodes the retail relationships you built the program to protect.

Price Erosion

Margins shrink quietly

Every unresolved violation resets the market's price expectation lower. By the time it shows up in revenue, it has already become the new normal.

Manual Work

Your team can't keep up

Manually screenshotting listings, emailing sellers, and tracking spreadsheets doesn't scale past a handful of SKUs or marketplaces.

unauthorized seller removal from amazon

Automated monitoring. Structured enforcement.

One seller drops below MAP, others follow, and Buy Box performance and margin go with it. Most brands find out after the damage is done.

 
01

Monitor

Find every potential MAP violation.

We continuously monitor your listings and sellers, identifying pricing that falls below your MAP policy.

02

Verify

Confirm it before taking action.

Every violation is human-checked and supported by timestamped evidence before enforcement.

03

Enforce

Turn verified violations into action.

Sellers receive structured, graduated notifications designed to correct violations and escalate repeat offenders.

04

Maintain

Keep sellers compliant.

Ongoing monitoring catches repeat violations and helps keep resolved sellers compliant.

Enforcement features built around your MAP policy

A single system that monitors, validates, and enforces MAP across every major marketplace, with full visibility, accuracy, and control.

Detect pricing violations across marketplaces as soon as they appear.

Automated alerts surface the most critical violations first, so your team focuses where it matters.

Timestamped screenshots and price deltas support every enforcement action.

Enforcement adapted for Amazon, Walmart, and internet-wide sellers.

Measure how enforcement improves Buy Box performance and pricing consistency.

Every enforcement action is documented for internal tracking and legal support.

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Questions brand protection teams ask before getting started

How do you avoid false positives?
Every automated flag is reviewed by a human analyst and backed by a timestamped screenshot before any enforcement action goes out. Nothing gets sent to a seller on automation alone.
 

Enforcement doesn’t depend on the seller replying. Every case moves through the same three-step sequence, first notice, then a final notice with a clearer deadline, then legal referral if the seller still hasn’t corrected the price. The process moves forward on schedule whether or not the seller engages along the way, so silence doesn’t stall enforcement.

Yes. Every violation record includes a timestamped screenshot, pricing data, and a full action history, built to hold up if a case ever needs to go to your legal team or outside counsel.
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We don't just notify sellers. We follow through until the violation is fixed.

Brands that run a structured program see results fast. BioLab reduced MAP issues among authorized sellers by 99% within 30 days of launching their enforcement program with Brand Alignment.
  • Faster enforcement, measurable results, structured escalation gets violations resolved in days, not weeks.
  • Protect pricing and margins by reducing price erosion and channel conflict.
  • Reduce manual work and team overhead, automation handles the routine outreach and documentation.
  • One provider for MAP and unauthorized sellers, not a second vendor for a related problem.
  • A managed option, if you want it, our team can run outreach and escalation for you.
  • An account team that knows your brand, not a rotating support queue.
MAP enforcement notification
Inventory Value Protected
$ 1 B+
Pricing Violations Corrected
100 M+
Compliance Rate
98 %
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Compliance Rate
98 %
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Real impact, real results

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Brett Taylor Senior Manager, Retail of GoPro

Brand Alignment was key in reducing GoPro's Lost Buy Box from 60-80% last Q4 down to <5% this Q4.

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Austin Gilliom SMB Sr. Sales Manager of HPE

The Brand Alignment team is truly the best in the business. With their support, we have been able to successfully protect and enforce our online pricing strategy across all major eComm platforms. Their tools and insights are extremely effective and useful to get brand protection and compliance under control.

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Dan Nowak Director of Content & Merchandising of The Resource Group Midwest

The team at Brand Alignment are the best! We have used some other similar services but none have provided the service and results that Brand Alignment delivered. They are very knowledgeable and genuinely seem to care. The prices are very fair and their attention to detail is superb. We have had great success and our business has flourished in large part because of the excellent clean up work they performed.

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Grace Kopplin Sr. Director of eCommerce Sales of Power Play Retail

BA has a very important part of our success supporting brands on Amazon for over 5 years. Highly recommend to brands and agencies looking to understand and take control of their reseller matrix on Amazon and WMT Marketplace! Kyle and Emmanuel are also great to work with!

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Jamie Roller Director, Growth Channels of Dr Squatch

We've been working with Brand Alignment for 2 years and they've been an excellent partner for us. They go above and beyond to help us out on our account and are absolute experts on brand protection. Big thank you to the team!

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Daniel Ramirez CEO of Navigas

The team at Brand Alignment is top-notch! It was a game changer for us! I highly highly recommend!

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Kristi Guanco VP of E-Commerce of BearPaw

We've been partnering with Brand Alignment for several years now, and their impact on our Amazon presence has been remarkable. Their expertise in monitoring MAP violators and removing unauthorized sellers has significantly improved our buy box wins and made a huge dent in grey market sellers. The Brand Alignment team is not only knowledgeable but also genuinely nice, making the collaboration a pleasure. I highly recommend them to any brand looking to safeguard their presence on Amazon, and even internet wide. They truly deliver results!

Request A Free Demo

See your own MAP violations before you commit to anything.

Share your MAP policy and a sample of your catalog. We’ll run a live scan and walk you through exactly what enforcement looks like for your brand.

  • No cost, no obligation— the demo runs on your real listings, not a canned script.
  • See your actual violations— not a hypothetical example.
  • Talk to a specialist— not a bot, not a generic sales rep.