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Brand Alignment

Monitor and Enforce Your MAP Policies

Customizable MAP Monitoring & MAP Enforcement Software

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  • Real-time MAP monitoring across 200+ marketplaces
  • Structured enforcement with proof-backed seller outreach
  • 98%+ sustained compliance rates
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Trusted by brands of all sizes

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Struggling with MAP compliance?

MAP violations often appear faster than most teams can correct them.

When sellers drop prices below MAP, it creates price instability across your listings and marketplaces.

Left unchecked, this leads to margin loss, Buy Box instability, and hours spent chasing violations.

Without continuous monitoring, enforcement becomes reactive, inconsistent, and difficult to scale.

A Smarter Way to Stop MAP Violations

MAP enforcement works best when violations are continuously monitored, quickly detected, verified with proof, and corrected through structured enforcement.

Brand Alignment brings this together into a single system that restores pricing stability across marketplaces.

01

Monitor

Continuous MAP monitoring detects pricing violations across marketplaces in real time.

02

Verify

Each violation is validated with pricing data and timestamped screenshots.

03

Enforce

Structured enforcement actions are deployed to correct violations and drive compliance.

04

Maintain

Ongoing monitoring prevents repeat violations and supports continuous enforcement.

Platform Built for Scale

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MAP Monitoring

Get complete visibility into your brand’s pricing across Amazon, Walmart, and 200+ marketplaces. Our real-time monitoring software detects violations instantly, tracks seller activity, and surfaces actionable insights—so you always stay in control.

  • 24/7 monitoring with real-time alerts
  • Proof-backed violation detection (screenshots)
  • Seller inventory tracking and Buy Box insights
  • Actionable compliance KPIs & reporting
  • Easy-to-use dashboard with human support
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MAP Enforcement

Turn monitoring data into action. Our enforcement team executes MAP policies through structured seller notifications, strike policies, and escalation logic to drive long-term compliance for your brand.

  • Direct communication through structured MAP notifications
  • Pre-vetting and validation of violations
  • Custom SKU and channel matching
  • Strike policy management with defined escalation logic
  • Consistent, documented communication to sustain compliance
  • Achieve 95%+ sustained compliance across marketplaces

Top-tier MAP monitoring
and MAP enforcement across 200+ marketplaces.

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Why Brands Choose Brand Alignment for MAP Enforcement

Many MAP enforcement programs rely on simple notifications that sellers can ignore.

Brand Alignment uses continuous monitoring, verified evidence, and structured enforcement to correct violations and stabilize pricing across marketplaces.

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Violators contacted
70 %
Compliance Rate
65 %
Drop in repeat violations
70 %

Who Is It For?

Brands of all sizes and industries looking to protect their pricing.

Whether you’re a brand or manufacturer working with hundreds of authorized sellers, our MAP Monitoring & Enforcement solution gives you full visibility and control.

We monitor every designated seller, capture timestamped violation evidence, and enforce your pricing policies through a structured, professional enforcement process — so you stay in control of your pricing integrity across every channel.

From chaos to compliance in under 10 months.

One brand that partnered with us for MAP enforcement achieved a 1,590% ROI in under 10 months, adding $373K+ in revenue.

With tailored enforcement and advanced monitoring, we turned compliance into profit.

Imagine what this could mean for your brand.

Chart difference between reactive and proactive enforcement

The chart shows Buy Box share skyrocketing after we started MAP enforcement — proof of consistent, measurable brand control.

What Our Customers Say

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Brett Taylor Senior Manager, Retail of GoPro

Brand Alignment was key in reducing GoPro's Lost Buy Box from 60-80% last Q4 down to <5% this Q4.

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Austin Gilliom SMB Sr. Sales Manager of HPE

The Brand Alignment team is truly the best in the business. With their support, we have been able to successfully protect and enforce our online pricing strategy across all major eComm platforms. Their tools and insights are extremely effective and useful to get brand protection and compliance under control.

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Matt Rolls Head of Sales of Philip Kingsley

Been using Brand Alignment's software for a few years now and find it to be very user-friendly and it yields strong results in suppressing unauthorised grey market sellers on marketplaces. The team are always friendly and pro-active in helping if needed, but most of the time we can be quite self-autonomous with their system.

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Dan Nowak Director of Content & Merchandising of The Resource Group Midwest

The team at Brand Alignment are the best! We have used some other similar services but none have provided the service and results that Brand Alignment delivered. They are very knowledgeable and genuinely seem to care. The prices are very fair and their attention to detail is superb. We have had great success and our business has flourished in large part because of the excellent clean up work they performed.

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Grace Kopplin Sr. Director of eCommerce Sales of Power Play Retail

BA has a very important part of our success supporting brands on Amazon for over 5 years. Highly recommend to brands and agencies looking to understand and take control of their reseller matrix on Amazon and WMT Marketplace! Kyle and Emmanuel are also great to work with!

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Jamie Roller Director, Growth Channels of Dr Squatch

We've been working with Brand Alignment for 2 years and they've been an excellent partner for us. They go above and beyond to help us out on our account and are absolute experts on brand protection. Big thank you to the team!

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Daniel Ramirez CEO of Navigas

The team at Brand Alignment is top-notch! It was a game changer for us! I highly highly recommend!

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Kristi Guanco VP of E-Commerce of BearPaw

We've been partnering with Brand Alignment for several years now, and their impact on our Amazon presence has been remarkable. Their expertise in monitoring MAP violators and removing unauthorized sellers has significantly improved our buy box wins and made a huge dent in grey market sellers. The Brand Alignment team is not only knowledgeable but also genuinely nice, making the collaboration a pleasure. I highly recommend them to any brand looking to safeguard their presence on Amazon, and even internet wide. They truly deliver results!

Request a Free Brand Protection Demo

Structured enforcement. Verified evidence. Measurable compliance.

Contact us today!

Thank you for your interest.

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MAP Enforcement FAQ

Useful Information to Clear Up Your Inquiries

What is MAP Enforcement?

MAP (Minimum Advertised Price) enforcement for authorized sellers involves ensuring that retailers comply with the brand’s set minimum price. It helps maintain consistent pricing across all sales channels, preventing price erosion and protecting brand value.

MAP monitoring is the foundation of effective enforcement. By continuously tracking pricing across marketplaces, Brand Alignment detects violations in real time, validates them with evidence, and enables fast, structured enforcement actions.

Yes. Brand Alignment continuously monitors pricing across Amazon, Walmart, and 200+ marketplaces to detect MAP violations in real time and support consistent enforcement.

Consistent MAP enforcement ensures fair competition among authorized sellers and maintains brand reputation. When sellers follow MAP guidelines, it reduces pricing conflicts and creates a level playing field, which also helps in retaining buy box control on platforms like Amazon.

MAP enforcement focuses on getting authorized sellers to comply with your pricing policies, while unauthorized seller enforcement involves identifying and taking action against sellers who are not permitted to sell your products at all. Both approaches aim to protect your brand, but MAP enforcement specifically targets price consistency among approved sellers.

When an authorized seller violates MAP, we may issue warning notifications, request corrective action, and engage with the seller directly. If non-compliance persists, we can escalate through formal notices, reduce product access, or take other steps to encourage compliance.

Yes, enforcing MAP among authorized sellers can help in maintaining the buy box on Amazon and other platforms. Consistent MAP compliance reduces price undercutting, which is a common factor affecting buy box eligibility, helping your listings stay competitive.

Yes, we enforce MAP pricing on Walmart, achieving over 90% compliance rates. While we also monitor and act on other marketplaces, we cannot guarantee the same level of enforcement, although successful outcomes are often possible.