Counterfeit Protection
Fake listings steal your revenue, reputation, and customer trust.
Detect fakes, remove infringers, and protect revenue across Amazon, Walmart, eBay, Alibaba, and beyond—fast.
How Counterfeit Protection works
Stop Counterfeits Before They Damage Your Brand
Counterfeits don’t just copy your product — they hijack your brand.
Our platform monitors global marketplaces, detects fake listings, and removes them fast. Whether you’re a growing business or an established brand, we help you stay in control of your reputation and your revenue.
- Detect
Our system scans global marketplaces daily for fake listings and brand misuse.
- Enforce
We file takedowns and handle all legal steps for you.
- Report
Get real-time dashboards showing every action and result.
Global Marketplace Monitoring
Our advanced counterfeit protection tools continuously monitor major e-commerce platforms like Amazon, eBay, Alibaba, and more. We ensure that only legitimate listings of your products remain active.
Rapid Takedown Enforcement
Spotted a violation? Our enforcement team doesn’t rest until infringing listings are taken down. We handle every step – from detection to enforcement – saving you time and resources.
Real-Time Reporting
Stay updated with clear, actionable insights. Our reporting dashboards give you visibility into the status of listings and enforcement actions, providing transparency on every step of the process.
By eliminating fake products, you prevent lost sales and preserve customer trust in your brand.
Take action against brand threats today
What You’ll Achieve
- Fewer fake listings: Rapid, defensible takedowns (often within 24–48 hours).
- Recovered revenue: Stop diversion and price erosion from counterfeiters.
- Safer customer experience: Only authentic products reach your buyers.
- Clear visibility: Real-time reporting on detections, actions, and results.
Where We Protect You From Counterfeiters
• Marketplaces: Amazon, Walmart, eBay, AliExpress, and more
• Search: Google Shopping
• Social: Meta Shops, TikTok Shops, and others
• Websites: Standalone shops, Shopify-based stores, and others
What Sets Us Apart?
Why Choose Brand Alignment for Counterfeit Protection
While others focus only on automation, Brand Alignment combines technology with real legal enforcement and on-the-ground investigations.
Our team doesn’t stop at takedowns — we escalate persistent counterfeiters, trace their sources, and coordinate with marketplace legal teams to make removals stick.
• Built for brands that care — from agile startups to established names, we adapt to your scale and speed.
• U.S.-based expertise, global reach — we operate from the U.S. but enforce across international platforms.
• Proven results — 100+ brands protected, thousands of counterfeit listings removed.
• Smart automation meets human insight — a hybrid model that ensures accurate and consistent enforcement.
Trusted by 100+ brands of all sizes
FAQ
Useful Information to Clear Up Your Inquiries
What is counterfeit protection and why do I need it?
Counterfeit protection refers to the strategies and services used to detect fake versions of your products and remove them from the market. You need it because counterfeit goods can hurt your sales, damage your brand’s reputation, and even pose safety risks to consumers. By implementing a counterfeit protection service, especially as an SMB, you safeguard your revenue and ensure customers receive only genuine, quality products from you.
How does Brand Alignment’s counterfeit protection service work?
Our service works in three main steps: Monitor, Enforce, and Report. First, we monitor online marketplaces and websites worldwide to automatically spot listings that infringe on your brand (fake products, unauthorized sellers, trademark violations, etc.). Second, once a counterfeit is identified, we enforce your rights – this involves sending takedown requests to the platform or issuing legal notices to the seller. We leverage tools like Amazon’s Brand Registry and our legal team’s expertise to remove infringing listings swiftly. Finally, we provide real-time reports to you, so you can track what was detected and removed, and see the impact on your brand’s online presence.
Which marketplaces and platforms do you monitor for counterfeits?
We monitor a wide range of online channels where counterfeits are commonly sold. This includes major e-commerce marketplaces such as Amazon, eBay, Walmart.com, Alibaba/AliExpress, and international sites like Taobao or MercadoLibre if relevant. We also keep an eye on smaller niche marketplaces, social media selling posts (for instance, listings on Facebook or Instagram shops that might be offering fake goods), and independent websites that might be using your brand name without authorization. Our goal is to give you comprehensive coverage, so if there’s a platform important to your industry, we will monitor it for potential fakes.
Do you handle legal enforcement if counterfeit sellers persist?
Yes. Brand Alignment’s team includes legal enforcement support to escalate matters when simple takedowns aren’t enough. In most cases, our standard takedown process through marketplaces is effective. However, if a counterfeiter is persistent or operating off-platform (for example, their own website selling knock-offs), we can escalate to legal actions. This might include sending cease-and-desist letters, working with law enforcement or investigators, or coordinating with our network of IP attorneys to pursue further action. We aim to not only remove the immediate fake listings but also deter counterfeiters from targeting your brand in the future.
How quickly can you remove counterfeit listings?
Speed is a top priority for us. In many cases, once a counterfeit listing is detected, we can get it taken down within 24-48 hours through expedited platform channels (often even faster on platforms like Amazon via Brand Registry reports). The exact timeframe can depend on the platform’s process and the nature of the infringement, but our enforcement team works immediately when a fake is discovered. We also use automation rules for certain clear-cut cases, so takedown requests go out as soon as our system flags a counterfeit. Throughout the process, we keep you informed via the reporting dashboard, so you’ll know which listings have been removed and how quickly it happened.
What sets Brand Alignment apart from other brand protection services?
Brand Alignment delivers a personal, partnership-driven approach to brand protection. We tailor every strategy to your brand’s size, industry, and goals — combining smart automation with real human expertise for precise, reliable enforcement. With roots in the U.S. and a proven global reach, we’re transparent, results-focused, and trusted by 100+ brands to protect their reputation and recover lost revenue.
Take action now
Ready to Take Back Control?
Every fake listing left online costs you credibility.
Let’s protect your products, your customers, and your brand’s long-term value.
