Category Archives: Investigation

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Shadow Hierarchy – The Infrastructure Behind Successful Grey Market Sales

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The biggest problem facing Amazon brands and even Amazon enforcement companies is that they do not know the true hierarchy of unauthorized sellers. They underestimate the intelligence of those that run these shadow operations. Most companies believe that unauthorized sellers work like this: Seller purchases product through an authorized...

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Advanced Brand Protection – Serial Numbering and Test Buying

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What do you do when your electronic Cease & Desist threats didn’t work? You need to find out who this unauthorized seller is, since it’s unlikely they use their full name or actual business name (although some do). The most obvious next step is a test buy. There are...

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Brand Violators & Unauthorized Sellers: A Preventative Approach

In A Perfect World… In an ideal marketplace there would be no need for monitoring and enforcing your Brand’s MAP policy. Brand violators and unauthorized sellers simply wouldn’t exist. All Amazon sellers would abide by the guidelines and sales strategies would work as planned. However, this isn’t a perfect...

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8 Types Of Amazon Unauthorized Sellers & How To Enforce Them

Dealing With Brand Violators To this day, Amazon.com could still be considered the “Wild West” of modern-day retail. This e-commerce landscape is still new and exciting for brands looking for new markets to make their mark and establish a presence with their products. However, when entering new territory, no...