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Author Archives: Brand Alignment

Channel Conflict on Amazon Explained

Channel conflict is one of the most disruptive—and misunderstood—challenges for…

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Audit Wholesale Accounts for Diversion

Product diversion—when inventory leaks from your authorized partners into unauthorized…

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How to Stop Distributors from Selling on Amazon

Many brands face the frustrating reality of their own distributors…

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How to Track Product Diversion

Product diversion—the unauthorized sale of genuine products outside intended channels—costs…

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What Causes Product Diversion?

Product diversion—the unauthorized sale of genuine goods outside intended channels—is…

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Allowing Authorized Resellers on Amazon

Table of Contents What Is an Authorized Reseller? The Pros…

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Amazon Brand Registry Pros and Cons

For brands selling on Amazon, control is everything. As competition…

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Distributor vs Wholesaler vs Retailer

Table of Contents The Basic Supply Chain Structure What Is…

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Exclusive Distributors

For many brands, the idea of appointing an exclusive distributor…

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Selective Distribution

As marketplaces become more complex — and gray market activity…

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