Brand Alignment

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Author Archives: Brand Alignment

How to Win the Buy Box Against Resellers

For brands and authorized sellers on Amazon, winning the Buy…

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How Amazon Decides the Featured Offer

The Featured Offer, commonly known as the Buy Box, is…

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Why Price Wars Happen on Amazon

If you’ve watched your product’s price spiral downward on Amazon,…

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Why My Brand Is Losing the Buy Box

Losing the Buy Box on Amazon can be devastating, resulting…

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Why I Lost the Amazon Buy Box

If you’ve noticed your Amazon sales suddenly drop, the most…

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reseller economics

In today’s retail landscape, the line between consumer and distributor…

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How Can Hijackers Sell Authentic Product

For many brands, the first time they encounter a hijacker…

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How to Stop Piggyback Sellers

Piggyback sellers—those unauthorized third parties who “ride” your Amazon listing…

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Non-Counterfeit Amazon Hijacker

When most brands think of Amazon “hijackers,” they imagine counterfeiters…

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Amazon Listing Hijacked but Product is Real

If you’re a brand owner selling on Amazon, you know…

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