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Brand Alignment

Protect Your Amazon Transparency Investment

A full-service bundle for brands already enrolled

  • API-based serial upload—no SFTP, no Seller Central
  • 24/7 monitoring of your Transparency-protected ASINs
  • Test buys and serial number tracing for suspicious sellers
  • External price monitoring to detect risks before they suppress your Buy Box
  • All without adding complexity to your internal team
amazon transparency and interoperability program

Introducing the Amazon Transparency and Interoperability Bundle

Powered by the first partner integrated directly with Amazon’s Transparency Interoperability API

Enrolling in Amazon Transparency is a smart move—but keeping it compliant, efficient, and scalable is another challenge.

The Amazon Transparency Bundle is a value-added support solution built specifically for brands already enrolled in Amazon Transparency and the Interoperability Program.

It combines serial submission infrastructure, listing oversight, and marketplace monitoring to help brands maintain control—without overloading internal teams or stepping outside Amazon’s policies.

Included in the Bundle:

We track your Transparency-protected listings 24/7—flagging issues like missing codes, listing gaps, or unusual activity before they turn into problems.

As the first partner integrated directly with Amazon’s Interoperability API, we handle large-scale serial uploads in minutes—without SFTP, custom templates, or engineering support.

When a suspicious seller appears on a protected ASIN, we run test buys and trace the serials—so you understand exactly where that inventory is coming from.
We watch key marketplaces for pricing that could trigger Buy Box suppression—helping you identify and respond before it impacts your revenue or partners.

How The Bundle Works

From serial uploads to seller tracing, here’s how we support your Transparency investment—step by step.

We connect directly to Amazon’s Transparency API

Upload serials in minutes across ASINs and countries—no SFTP or Seller Central.

We monitor your Transparency listings 24/7

Track code coverage and detect gaps, missing serials, or listing anomalies automatically.

We investigate suspicious activity with real test buys

If an unauthorized seller appears, we trace serials back to the source and report findings.

We monitor pricing across key marketplaces

Identify external offers that may trigger Buy Box suppression before it impacts your performance.

Key Benefits

Use Case

How a Mid-Size Brand

Took Full Control of Transparency

A growing CPG brand enrolled in Amazon Transparency was constantly dealing with errors, missing serials, and unexpected Buy Box suppression. Their internal team spent hours every week managing uploads, troubleshooting issues, and reacting to seller complaints.

With Brand Alignment’s Amazon Transparency Bundle, they now submit over 40,000 serials per month—validated, mapped, and pushed to Amazon in minutes. Our monitoring caught missing codes on multiple ASINs, and a test buy helped trace a rogue seller to a known distributor.

The result: cleaner listings, fewer escalations, and a team that can finally focus on growth—not backend fixes.

Trusted by Brands Who Play by the Rules—and Win

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Already enrolled in Amazon Transparency?

We help you make it easier.

Simplify serial uploads, monitor protected ASINs, and trace suspicious sellers—without adding complexity to your workflow.

Built for brands that already invested in Transparency and want a smarter way to manage it.

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FAQ

Useful Information to Clear Up Your Inquiries

What is Amazon Transparency and how does it protect your brand?

Amazon Transparency is a product serialization program designed to prevent counterfeit sales on Amazon. Each unit is labeled with a unique, scannable code that allows both Amazon and customers to verify product authenticity before delivery.

For enrolled brands, Transparency adds an essential layer of protection—but participation alone isn’t enough. Maintaining that protection requires:

  • Continuous serial number uploads

  • Monitoring of protected ASINs

  • Quick response to unauthorized activity

When properly managed, Transparency helps brands:

  • Block counterfeit units before they ship

  • Identify unauthorized sellers

  • Preserve pricing and channel integrity

Amazon Transparency is a program run by Amazon that requires brands to label each product unit with a unique, trackable code to prevent counterfeits.

Our Transparency Bundle is a value-added service built on top of Transparency. It helps brands manage the operational demands of the program—like uploading serials, monitoring ASINs, detecting unauthorized sellers, and tracking pricing issues.

No—it’s a value-added layer for brands already enrolled. We help you scale, maintain, and monitor Transparency with less effort.

No. Our interface is no-code and built for operational or brand teams.

Yes, Brand Alignment offers enforcement services as part of our core offerings—including unauthorized seller removal and MAP enforcement.

Speed, accuracy, and automation. No more SFTP uploads or manual field mapping.

We flag it fast. Our system monitors your Transparency ASINs and alerts you if an unauthorized seller lists on a protected SKU. If needed, we conduct a test buy, trace the serial number, and identify the source of the diversion.

This gives you the data to act—either internally or by escalating through our enforcement team.