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Brand Alignment

Enforce Your MAP Policy Without the Manual Work.

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  • Detect MAP violations
  • Validate violations with evidence
  • Enforce your policy with structured, automated workflows 
  • Escalate repeat offenders
MAP enforcement software

Trusted by brands of all sizes

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Logo blackRadiance Logo philip Kingsley Logo accusharp Logo GoPro Logo xerox Logo HPE Logo heydude Logo durango Logo georgia Logo xtrauf Logo muck Logo badlands Logo twisted Logo osea Logo biolab Logo targus Logo drsquatch Logo atn Logo bearpaw Logo katadyn Logo drake Logo allen Logo amana tools Logo safariland Logo woodstream Logo wetnwild Logo lip smacker Logo physicians formula Logo grundens

MAP violations start small. Then they spread.

One seller drops below MAP, others follow, and Buy Box performance and margin go with it. Most brands find out after the damage is done.

Channel Conflict

Retailers turn on each other

When one seller breaks MAP, compliant partners feel pressure to follow. Left alone, this erodes the retail relationships you built the program to protect.

Price Erosion

Margins shrink quietly

Every unresolved violation resets the market's price expectation lower. By the time it shows up in revenue, it has already become the new normal.

Manual Work

Your team can't keep up

Manually screenshotting listings, emailing sellers, and tracking spreadsheets doesn't scale past a handful of SKUs or marketplaces.

unauthorized seller removal from amazon

Automated monitoring. Structured enforcement.

From the first violation to a compliant seller, in four steps.
01

Monitor

Find every potential MAP violation.

We continuously monitor your listings and sellers, identifying pricing that falls below your MAP policy.

02

Verify

Confirm it before taking action.

Every violation is matched to the exact SKU and MAP price and backed by timestamped evidence before enforcement.

03

Enforce

Turn verified violations into action.

Sellers receive structured, graduated notifications designed to correct violations and escalate repeat offenders.

04

Maintain

Keep sellers compliant.

Ongoing monitoring catches repeat violations and helps keep resolved sellers compliant.

Enforcement features built around your MAP policy

A single system that monitors, validates, and enforces MAP across every major marketplace, with full visibility, accuracy, and control.

Detect pricing violations across Amazon, Walmart and 200+ marketplaces as soon as they appear.

Automated alerts surface the most critical violations first, so your team focuses where it matters.

Timestamped screenshots and price deltas support every enforcement action.

Enforcement adapted for Amazon, Walmart, and internet-wide sellers.

Measure how enforcement improves Buy Box performance and pricing consistency.

Every enforcement action is documented for internal tracking and legal support.

faq icon

Questions brand protection teams ask before getting started

How do you avoid false positives?
Every listing is matched to the exact SKU and checked against your MAP price. Approved promotions and holidays aren’t flagged, and every violation comes with a timestamped screenshot before any enforcement goes out.

Enforcement doesn’t depend on the seller replying. Every case moves through the same three-step sequence, first notice, then a final notice with a clearer deadline, then legal referral if the seller still hasn’t corrected the price. The process moves forward on schedule whether or not the seller engages along the way, so silence doesn’t stall enforcement.

Yes. Every violation record includes a timestamped screenshot, pricing data, and a full action history, built to hold up if a case ever needs to go to your legal team or outside counsel.
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We don't just notify sellers. We follow through until the violation is fixed.

Brands that run a structured program see results fast. BioLab reduced MAP issues among authorized sellers by 99% within 30 days of launching their enforcement program with Brand Alignment.
  • ✓Faster enforcement and measurable results: structured escalation gets violations resolved sooner.”
  • ✓Protect pricing and margins by reducing price erosion and channel conflict.
  • ✓Reduce manual work and team overhead, automation handles the routine outreach and documentation.
  • ✓One provider for MAP and unauthorized sellers, not a second vendor for a related problem.
  • ✓A managed option, if you want it, our team can run outreach and escalation for you.
  • ✓An account team that knows your brand, not a rotating support queue.
MAP enforcement notification
Violators contacted
100 %
Compliance rates
95 %+
Drop in repeat violations
95 %+

What Our Customers Say

HPE-black-logo
Austin Gilliom SMB Sr. Sales Manager of HPE

The Brand Alignment team is truly the best in the business. With their support, we have been able to successfully protect and enforce our online pricing strategy across all major eComm platforms. Their tools and insights are extremely effective and useful to get brand protection and compliance under control.

shun cutlery logo
Liam Jacobs Digital Performance Marketing Manager at Shun Cutlery

Brand Alignment has been a massive help to support our Amazon business. Their tools and support helped us identify several leaks in our distribution both in the US and abroad. Their MAP monitoring and enforcement is also great to identify and resolve MAP violations.

bearpaw-black-logo
Kristi Guanco VP of E-Commerce of BearPaw

We've been partnering with Brand Alignment for several years now, and their impact on our Amazon presence has been remarkable. Their expertise in monitoring MAP violators and removing unauthorized sellers has significantly improved our buy box wins and made a huge dent in grey market sellers. The Brand Alignment team is not only knowledgeable but also genuinely nice, making the collaboration a pleasure. I highly recommend them to any brand looking to safeguard their presence on Amazon, and even internet wide. They truly deliver results!

Request A Free Demo

See your own MAP violations before you commit to anything.

Leave your details and our team will contact you within 1 business day to book your free demo.

Share your MAP policy and a sample of your catalog. We’ll run a live scan and walk you through exactly what enforcement looks like for your brand.

  • No cost, no obligation— the demo runs on your real listings, not a canned script.
  • See your actual violations— not a hypothetical example.
  • Talk to a specialist— not a bot, not a generic sales rep.