- MAP Enforcement Software
Stop MAP Violations and Recover Lost Revenue
- Detect MAP violations
- Validate violations with timestamped evidence
- Enforce your policy with structured, automated workflows and expert oversight
- Escalate repeat offenders
Trusted by brands of all sizes
- The Direct Answer
What is MAP enforcement software?
It gives brand teams a repeatable way to move from price detection to documented action, so a violation doesn’t sit unresolved while it spreads to other sellers.
MAP enforcement software detects advertised prices below a brand’s Minimum Advertised Price policy, verifies each potential violation, documents the evidence, and manages seller outreach and escalation.
Brand Alignment combines continuous monitoring and structured enforcement across Amazon, Walmart, and more than 200 marketplaces.
- How it Works
Enforce Your MAP Policy Without The Manual Work
Manually screenshotting listings and emailing sellers doesn’t scale past a handful of SKUs or marketplaces. Every stage below has a clear purpose, so your team can see what happened and what comes next.
Monitor
Find every potential MAP violation.
Continuously identify advertised prices that fall below your MAP policy across selected marketplaces.
Verify
Confirm it before taking action.
Each violation is validated with pricing data and timestamped screenshots.
Enforce
Turn verified violations into action.
Send structured notifications: an initial notice, a final notice, then escalation if the seller remains non-compliant.
Maintain
Keep sellers compliant.
Continue monitoring resolved sellers, document repeat behavior, and support long-term compliance.
- Built Around Your MAP Policy
Evidence Your Team Can Inspect And Act On
Prioritized review, documented proof, and marketplace-specific workflows give your team a consistent way to handle violations at scale.
- Real-Time MAP Monitoring
Detect pricing violations across marketplaces as soon as they appear.
- Prioritized queues
Surface the violations that need attention first.
- Timestamped proof
Preserve screenshots, prices, sellers, and dates.
- Seller history
Identify repeat behavior across monitoring cycles.
- Policy workflows
Match outreach and escalation to your program.
- Audit-ready records
Keep a clear record of each enforcement action.
Proof before outreach.
Each potential violation becomes a reviewable record instead of an unverified automated alert. Example shown below is illustrative, not a live customer record.
Illustrative example, not live customer data.
- Why Brand Alignment
We Do More Than Send An Alert
Brand Alignment connects detection, verification, outreach, and follow-up in one program. Your team can run the workflow directly or use a managed option.
Nothing goes out on automation alone
Every flag is scraped, checked, screenshotted, and checked again before a seller is contacted.
Structured follow-through
An initial notice, a final notice, and escalation for sellers who don't respond, on schedule regardless of engagement.
Self-service or managed
Use the platform with your own team, or have the Managed MAP Enforcement Program handle outreach and follow-up.
Connected brand protection
Address MAP compliance and investigate related unauthorized-seller issues with one provider.
- Marketplace coverage
Monitor Pricing Wherever Your Products Appear
Track MAP activity across Amazon, Walmart, and more than 200 online marketplaces from one system.
- Customer result
99%
reduction in MAP issues among authorized sellers within 30 days
BioLab needed a consistent way to address MAP issues.
Brand Alignment combined active monitoring with structured enforcement to identify violations, contact sellers, and measure how authorized seller behavior changed.
BioLab’s program focused on MAP issues among identified authorized sellers and measured the change during the first 30 days.
Our MAP enforcement solution combines highly automated email alerts with a back-end quality control system. Clients want a managed system, but every alert still needs to be checked before it goes out.
We scrape the listing, check the price, capture a screenshot, and review that screenshot. Only after the potential violation passes those checks is an alert sent. There is no automation without checks and no automation without quality control.
Effective daily enforcement also depends on responding to inquiries. If a customer identifies a valid exception, such as a new Amazon discount or an incorrect flag, we remove it from the record. We then correct the back-end system so the same type of false flag is less likely to appear in the future.
- COO interview · Quality control
How Brand Alignment Prevents False MAP Alerts
Brand Alignment’s COO explains how automated detection works with manual quality control before any enforcement alert is sent.
- Listings are scraped, checked, and captured in screenshots
- Every potential violation passes a quality control review
- Customer inquiries help correct records and improve future detection
Clear answers before you get started.
How do you avoid false positives?
Potential violations are reviewed by a human analyst and supported by timestamped evidence before enforcement action is initiated.
What happens when a seller does not respond?
The workflow can move through documented follow-up and graduated escalation based on the brand’s approved MAP policy and distribution program.
Is the evidence you collect legally defensible?
Documentation includes timestamped screenshots, pricing data, and a full action history for every violation.
Can the workflow match our MAP policy?
Yes. Notification timing, templates, review requirements, and escalation steps can be configured around the brand’s approved policy and internal process.
Which marketplaces can you monitor?
Brand Alignment monitors Amazon, Walmart, and more than 200 online marketplaces. Available data and enforcement options vary by marketplace.
Is this the same as unauthorized seller enforcement?
No. MAP enforcement addresses advertised price compliance. Unauthorized seller enforcement investigates and addresses sellers that are not permitted to sell the brand’s products. The two problems can overlap, so Brand Alignment can support both programs.
See Your Own MAP Violations Before You Commit
Share your MAP policy and a sample of your catalog. Brand Alignment can run a scan and show what monitoring, evidence review, and enforcement would look like for your products.
Your demo can include:
– A scan of selected live listings
– Examples of captured evidence
– A review with a MAP specialist
