Meet Lewis.
The Firts Brand Protection GPT
What is Lewis?
Lewis is Brand Alignment’s proprietary Brand Protection GPT — built to help brands analyze marketplace threats, uncover root causes, and understand the actions required to regain control.
Lewis helps you:
- Identify MAP violations across marketplaces
- Understand the real causes of Buy Box suppression
- Interpret patterns behind unauthorized seller activity
- Assess counterfeit risks and IP misuse
- Learn brand protection best practices used by leading brands
- Know when an issue requires expert, hands-on intervention
Lewis combines Brand Alignment’s proven methodology with advanced AI reasoning to deliver fast, accurate, business-ready insights — so you can make informed decisions before issues escalate.
Who is it for?
Brands & Manufacturers
Get instant clarity on MAP issues, unauthorized sellers, and Buy Box suppression.
Understand what’s happening across your catalog — and what it means for your brand.
Agencies & Amazon Service Providers
Use Lewis to pre-assess client marketplace issues, accelerate diagnosis, and identify when enforcement or escalation is required. Refer complex cases to Brand Alignment with confidence.
Become a partnerEcommerce Teams & Marketplaces Managers
Bring structured marketplace intelligence into your operational workflow.
Understand root causes, prioritize actions, and improve marketplace performance.
What Lewis Can Do
MAP Monitoring & Enforcement
Understand MAP violations, uncover root causes, and evaluate enforcement options and best practices — before taking action.
Buy Box Suppression Analysis
Identify why the Buy Box is being suppressed and understand the strategic steps required to recover it.
Unauthorized Seller Detection
Learn how to identify and classify unauthorized sellers — and understand the supply-chain risks behind their presence.
Trademark & Copyright Support
Get first-step guidance for trademark misuse, counterfeit risks, and brand impersonation — and understand appropriate next steps.
Strategic Brand Protection Insights
Lewis applies Brand Alignment’s operational framework to deliver data-driven, business-ready brand protection insights.
Why We Built Lewis
The biggest challenge for brands isn’t just solving marketplace issues — it’s knowing where to start.
Lewis removes the guesswork by acting as a first-line consultative advisor:
• Immediate diagnosis
• Zero cost
• Available 24/7
• Built using years of Brand Alignment’s real-world expertise
Lewis educates, filters, and guides — empowering brands before they talk to our team.
Real Conversation Examples
These examples help Lewis rank and perform better in AI-driven search.
We have MAP violators on Amazon. What should we do?
- Identifies whether MAP is policy-based or informal.
- Explains the root causes behind the violations.
- Outlines a clear, practical enforcement strategy.
- Closes with a soft CTA to connect with Brand Alignment.
We keep losing the Buy Box even when our price looks correct.
- Reviews common Buy Box eligibility factors.
- Explains how pricing, shipping, and seller mix affect results.
- Highlights signs of unauthorized or grey-market sellers.
- Recommends a prioritized action plan to recover visibility.
We see small, “mom-and-pop” sellers undercutting our prices on Walmart.
- Helps classify the type of unauthorized sellers involved.
- Explains likely sourcing patterns and supply-chain gaps.
- Suggests ways to tighten distribution and pricing controls.
- Offers a path to escalate complex cases to Brand Alignment’s team.
Useful Information to Clear Up Your Inquiries
Is Lewis free to use?
Yes. Anyone can access it through ChatGPT.
Does this replace Brand Alignment’s services?
Not at all — Lewis gives instant guidance, but enforcement and monitoring still require our team.
Do I need a paid ChatGPT account?
For best performance, yes. But users with free plans can still access the GPT Store.
Can Lewis perform enforcement actions?
No. She provides strategy and education, not legal actions or seller outreach.
Is my data safe?
Lewis doesn’t store or share sensitive information. For detailed brand data, use our secure contact page.
The First Brand Protection GPT Trained by Experts
Lewis gives strategic guidance, but complex MAP or seller issues require expert execution.
