- Whitepaper · Q2 2026
The State of MAP Enforcement on Amazon
317,533 Amazon offers. 158 brands. 38 product categories. Here is what the data shows about who is actually violating MAP, by how much, and in which industries.
Brand Alignment Research · Data snapshot: April 2026 · 7 pages
Most brands know unauthorized sellers are a problem. What the data also shows is that authorized sellers and Amazon itself are contributing to the same issue.
This whitepaper breaks down where violations actually come from, how deep they go, which industries are most exposed, and what is happening with Buy Box control across seller types. The findings apply directly to brands selling in categories like Footwear, Electronics, Outdoor, Auto Parts, and Supplements.
Data relevant to any brand selling on Amazon.
Who Is Actually Violating MAP
A breakdown of MAP violation rates and shares across Amazon 1P, authorized sellers, and unauthorized sellers. The numbers are not what most brand managers expect.
How Far Below MAP Violations Go
Violation rate tells you how often sellers go below MAP. This section covers how far below they actually go, and what that means across a product catalog.
Who Controls the Buy Box
Buy Box ownership broken down by industry and seller type. In several categories, the numbers point to a significant control problem that brands may not have full visibility into.
Violation Rates by Industry
Category-level benchmarks across 7 industries. If you want to know how your category compares, this is the section to read first.
Data across 38 product categories
The dataset covers brands across a wide range of categories. The whitepaper includes specific breakdowns for the following industries.
Ready to see the full data?
Download the complete Q2 2026 whitepaper and get the full breakdown of MAP violation rates, Buy Box control by industry, and what it means for your brand heading into Q3.
Take control of your marketplace presence with fast, effective brand protection strategies.
Every day, unauthorized sellers and MAP violations can erode your pricing, reputation, and revenue. Don’t wait for problems to escalate, start enforcing your policies and reclaim your market authority with our proven tools and expert support.
