Counterfeit Protection
Counterfeit products are fake goods manufactured to appear as a brand's authentic products, typically using the brand's trademarks, packaging, and product appearance without authorization. Counterfeiting is distinct from grey market selling — counterfeiters produce fake goods, while grey market sellers distribute genuine ones through unauthorized channels.
Counterfeit enforcement is one of the clearest applications of IP law in ecommerce. Brands can use Amazon Brand Registry, test buys, and IP complaint workflows to document and remove counterfeit listings. In severe cases, counterfeiting supports civil litigation and criminal enforcement referral.
Articles & Resources
How to Report Counterfeit Products on Amazon. Step-By-Step Guide
The complete process for documenting and reporting counterfeit products on Amazon — evidence requirements, complaint filing, and follow-up.
Diversion vs. Counterfeit: Understanding the Real Threat to Your Brand
The critical enforcement distinction between counterfeit goods and diverted authentic product — why the difference changes the entire enforcement approach.
Grey Market vs Counterfeit vs Knockoff: What Every Brand Needs to Know
A three-way comparison of grey market goods, counterfeits, and knockoffs — definitions, legal status, and the enforcement strategy for each.
Brand Protection Solutions
Counterfeit Protection Services →Test Buys →
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