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Brand Alignment

Regain Marketplace Control

Remove Unauthorized Sellers on Amazon, Walmart & 200+ marketplaces

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Trusted by 100+ brands of all sizes

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We detect unauthorized sellers across Amazon, Walmart, and 200+ marketplaces — so no threat goes unnoticed.
We validate with test buys & advanced OSINT techniques to trace grey market supply chains back to their source.
We enforce with cease & desist letters and escalations, achieving a 95%+ removal rate.
Proven Results

Why Brands Choose Us

Inventory Value Prevented
$ 1 B+

Inventory Units Removed

5 M+
Removal Rate
75 %
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Removal Rate
75 %
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We contact 100% of unauthorized sellers on Amazon and Walmart. That’s why our clients see 95%+ removal rates, compared to competitors who barely reach 50%.

We initiate enforcement with structured cease & desist actions to promote your brand policy and drive seller cooperation.

We use hundreds of proprietary techniques to uncover seller identities and trace grey market supply chains to their source.

Removals help you win the Buy Box, preserve pricing integrity, and ensure priority placement for authorized sellers.

Our dual approach stops grey market threats in their tracks and prevents them from coming back — protecting your pricing and brand reputation long-term.

Lawyer-crafted letters, no counterfeit claims without proof, and every action designed to protect your brand from liability.

Graduated Enforcement System

Multi-step escalation that drives real compliance, from digital outreach to legal letters and Amazon policy actions.

OSINT-Powered Investigations

Advanced intelligence methods uncover unauthorized sellers and supply chains others can’t trace.

Strategic Distribution Insights

We go beyond removal. Test buys and serial tracing reveal seller sources, while Do-Not-Sell lists and preventive measures block future grey market threats.

Built to eliminate chaos and enforce clarity in online sales

Our Impact

Testimonies

Brand Alignment has been a valuable partner to us as we have approached some of our toughest challenges, leveraging their deep industry knowledge to create actionable plans to tackle our unauthorized reseller issues to get us back on track and hitting our targets.

James Maurer Manager of Growth Channels - Dr Squatch

Brand Alignment was key in reducing GoPro's Lost Buy Box from 60-80% in 2019/2020 down to <5% by the end of 2021.

Brett Taylor Senior Manager, Retail - GoPro
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FAQ

Useful Information to Clear Up Your Inquiries

Why is it important to remove unauthorized sellers?

Unauthorized sellers can undercut prices, damage your brand’s reputation, and offer counterfeit or low-quality products.

Unauthorized sellers often access products through gray markets or unauthorized distribution channels, bypassing your brand’s official agreements.

Advanced monitoring across Amazon, Walmart & 200+ marketplaces, plus OSINT to uncover real identities and supply chains.

Graduated enforcement: cease-and-desist, test buys to validate claims, escalation with marketplace policy actions, and sustained follow-ups.

The removal process can vary depending on the size of the brand, industry type and various other factors, however we typically start achieving results within the first few weeks.

Graduated enforcement: cease-and-desist, test buys to validate claims, escalation with marketplace policy actions, and sustained follow-ups.

Yes. Removing unauthorized sellers reduces competition for the Buy Box—especially from sellers who undercut your pricing or provide a poor customer experience. With fewer sellers violating your brand’s pricing or quality standards, your chances of winning (and keeping) the Buy Box increase significantly.

Take Back Your Marketplace

Request a free demo today and and remove unauthorized sellers for good!

Thank you for your interest.

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