01
Identify
Detect unauthorized sellers and map marketplace activity across listings.
- Regain Marketplace Control
Remove Unauthorized Sellers Intelligently
Eliminate sellers and reduce grey market across marketplaces.
Trusted by brands of all sizes
Unauthorized Sellers Hurt Pricing and Buy Box Performance
- Unauthorized sellers appear on your listings
- Grey market inventory drives price instability
- Buy Box performance becomes unstable
- Your team spends hours chasing sellers
The Brand Alignment Standard
Most unauthorized seller problems begin in the supply chain, not on the listing.
Brand Alignment uses investigation-driven enforcement to identify the source of diversion, remove sellers more strategically, and reduce repeat seller activity over time.
- Investigation Before Action
We map sellers, inventory flow, and pricing behavior before taking action.
- Controlled Enforcement and Intelligence Gathering
Initial enforcement removes low-value sellers while revealing critical supply chain signals.
- Seller and Supply Chain Analysis
We combine marketplace data, seller responses, and brand data to identify the true source of diversion.
- Supply Chain Correction
We help brands address the root cause—distributors, pricing gaps, or internal leakage.
- Ongoing Prevention Systems
Monitoring, vetting, and operational controls prevent future unauthorized activity.
A Better Way to Remove Unauthorized Sellers
The Brand Alignment Standard focuses on identifying the real source of unauthorized inventory and removing sellers at the root.
02
Investigate
Test buys, seller intelligence, and data analysis identify the source of unauthorized inventory.
03
Remove
Structured enforcement, including cease & desist letters and marketplace actions, removes sellers safely and strategically.
04
Prevent
Ongoing monitoring and intelligence prevent sellers from returning.
Inventory Value Prevented
$ 1 B+
Inventory Units Removed
5 M+
Removal Rate
75 %
Removal Rate
75 %
Temporary Removal vs. Lasting Control
Temporary Removal
- Focuses on takedowns
- Removes listings, not sellers
- Misses supply chain leakage
- Leads to repeat seller activity
Lasting Control
- Investigation before action
- Seller and supply chain analysis
- Structured enforcement
- Long-term prevention
Results of Investigation-Driven Seller Removal
- Restore Buy Box stability across affected listings
- Reduce repeat unauthorized seller activity
- Protect pricing and margin across marketplaces
- Improve visibility into diversion sources
- Reduce manual work for internal teams
Brand-Safe Enforcement
Our approach is designed to minimize risk and protect your brand at every stage.
- No counterfeit claims without test buys or approval
- Lawyer-crafted cease & desist strategies
- Controlled enforcement to avoid legal exposure
- Full transparency in every action taken
What Our Customers Say
Austin Gilliom
The Brand Alignment team is truly the best in the business. With their support, we have been able to successfully protect and enforce our online pricing strategy across all major eComm platforms. Their tools and insights are extremely effective and useful to get brand protection and compliance under control.
Matt Rolls
Been using Brand Alignment's software for a few years now and find it to be very user-friendly and it yields strong results in suppressing unauthorised grey market sellers on marketplaces. The team are always friendly and pro-active in helping if needed, but most of the time we can be quite self-autonomous with their system.
Dan Nowak
The team at Brand Alignment are the best! We have used some other similar services but none have provided the service and results that Brand Alignment delivered. They are very knowledgeable and genuinely seem to care. The prices are very fair and their attention to detail is superb. We have had great success and our business has flourished in large part because of the excellent clean up work they performed.
Kristi Guanco
We've been partnering with Brand Alignment for several years now, and their impact on our Amazon presence has been remarkable. Their expertise in monitoring MAP violators and removing unauthorized sellers has significantly improved our buy box wins and made a huge dent in grey market sellers. The Brand Alignment team is not only knowledgeable but also genuinely nice, making the collaboration a pleasure. I highly recommend them to any brand looking to safeguard their presence on Amazon, and even internet wide. They truly deliver results!
Remove Unauthorized Sellers and Restore Marketplace Control
Stop price erosion and partner friction. Our enforcement removes unauthorized sellers, protects margins, and restores Buy Box share—without legal risk.
Remove Unauthorized Sellers FAQ
Useful Information to Clear Up Your Inquiries
What is The Brand Alignment Standard?
The Brand Alignment Standard is our investigation-driven approach to unauthorized seller removal. Instead of relying only on takedowns, we identify the source of unauthorized inventory, remove sellers strategically, and help prevent future diversion.
Why is it important to remove unauthorized sellers?
Unauthorized sellers can undercut prices, damage your brand’s reputation, and offer counterfeit or low-quality products.
Why does this happen?
Unauthorized sellers often access products through gray markets or unauthorized distribution channels, bypassing your brand’s official agreements.
How long does it take to remove unauthorized sellers?
The removal process can vary depending on the size of the brand, industry type and various other factors, however we typically start achieving results within the first few weeks.
What are your enforcement rates on other marketplaces besides MAP pricing on Amazon?
We do not offer removal guarantees, however it is not uncommon to see removal rates on Walmart in the range 90%, eBay can be slightly lower.
My grey market problem extends outside the USA. What can you offer?
We LOVE investigating international grey market trade. Contact us about the countries you would like to monitor and enforce, and we will be glad to help.
How long does it take to get started?
Our onboarding period takes between 1-2 weeks depending on the amount of custom work required.
Can removing unauthorized sellers improve my buy box percentage?
Yes. Removing unauthorized sellers reduces competition for the Buy Box—especially from sellers who undercut your pricing or provide a poor customer experience. With fewer sellers violating your brand’s pricing or quality standards, your chances of winning (and keeping) the Buy Box increase significantly.
