Brand Protection That Fixes The Problem, Not Just Reports It.

Q: How is Brand Alignment different from a MAP monitoring tool?

A monitoring tool shows you violations. Brand Alignment also enforces your MAP policy with authorized resellers, removes infringing listings and unauthorized sellers, and traces where unauthorized inventory comes from. You can run it yourself or have our team run it.

Q: Can Brand Alignment replace our current takedown vendor?

Yes. Brand Alignment handles trademark, copyright and counterfeit takedowns alongside MAP enforcement and unauthorized seller removal, so one partner covers all three. We have moved brands over from other vendors before, and we plan the transition around what you already have in place.

Q: Do we need a managed service, or can our team run it?

Either. Your team can use the platform directly, or Brand Alignment’s team can run monitoring and enforcement end to end.

Q: How is pricing structured?

Brand Alignment works on annual contracts quoted for each brand, based on what you need: the number of ASINs, the marketplaces you sell on and the services you choose. Request a demo to get a quote.

Q: Do you work with our existing MAP policy?

Yes. We enforce the MAP policy you already have. If you don’t have one yet, we help you write it.

Q: Which marketplaces do you cover?

More than 200, including Amazon, Walmart, eBay, Best Buy and Target Plus, plus Amazon in the UK and Europe.

Q: How quickly can we get started?

Your monitoring dashboard is ready within 24 hours of onboarding. You can also start a free 7-day trial for up to 50 products, with no credit card required.

Brand Alignment monitors pricing, removes infringing listings and eliminates unauthorized sellers across 200+ marketplaces. Use the platform yourself or let our team run it, and see the problem on your own listings before you sign anything.

Request a free demo

Trusted by brands of all sizes

Inventory Value Prevented

$ 1 B+

Inventory Units Removed

10 M+

Marketplaces

200 +

Brands Protected

100 +

How We Compare To The Typical Approach.

Most brands protect their marketplace with a patchwork: one tool for pricing, another vendor for takedowns, and letters to whichever sellers they can reach. Here is what changes when it is one partner.

How Brand Alignment compares to the typical brand protection approach
What you need	The typical approach	Brand Alignment
Coverage	A separate vendor for pricing, another for takedowns, another for unauthorized sellers.	MAP enforcement, infringement takedowns and unauthorized seller removal in one partner and one platform.
Who runs it	Software your team has to run, or a service you cannot see into.	Self-serve or fully managed, on the same platform we build and maintain in-house.
Unauthorized sellers	Letters go out only to sellers whose contact details are already known.	A cease and desist to 100% of unauthorized sellers. Our investigations identify 95%+ of them.
Root cause	Remove the listing, then wait for the next one.	We trace the inventory back to the distributor, promotion or arbitrage behind it.
Evidence	Alerts that may need manual review before acting.	Every notice is checked against a screenshot before it goes out, and we answer every reply.
Getting started	Results often come after setup and contract.	A free demo on your own listings before you sign, and a dashboard live within 24 hours of onboarding.

In this video, Kyle Balcerak explains:

Why we review your budget, markets and distributors before recommending anything.
Why we build and maintain our own software, and how most brands work with our team while some run the platform themselves.
How our methods came from real cases, starting with cease and desist letters and growing with enterprise brands.
Why brands get to a resolution faster when they get actions and results instead of having to learn the software.

We Start With Your Situation, Not Our Software.

Technology provides visibility. Expertise turns that visibility into action.

Before recommending anything, we look at your budget, your markets, your distributors and what data they share. Then we place you in the solution that fits, whether that is our team running everything or your team running the platform.

“Let’s not jump into the solution. Let’s review everything on the table, and then thoughtfully place you into the right one.”

Kyle Balcerak, COO and Co-founder

Three Services. Each With Its Own Numbers.

MAP Monitoring & Enforcement

98%+MAP compliance on Amazon
95%+MAP compliance on Walmart

Bi-hourly price checks on our top plan, multi-level notice sequences to your authorized resellers, and approvals before anything is sent.

Explore MAP enforcement

Trademark & Infringement Takedowns

100%of detected infringing listings get a takedown request

Trademark, copyright and counterfeit listings removed with documented evidence. When a case calls for it, partner law firms take it further.

Explore takedowns

Unauthorized Seller Removal

98%+removal rate on Amazon
95%+removal rate on Walmart

Every unauthorized seller gets a cease and desist. Investigations, test buys and source tracing find who they are and where their inventory comes from.

Explore seller removal

What It Looks Like When It Works.

Results differ by brand, catalog and distribution. These are documented cases, each with the full story behind the number.

1,590%

ROI in under 10 months

MAP enforcement plus unauthorized seller removal generated over $373,000 in revenue beyond the brand’s baseline.

Read the case study

3,528%

ROI in about six months

A fire safety brand added $584K+ in revenue beyond its baseline, with Buy Box share stabilized above 80%.

Read the case study

$13.5M+

additional revenue in 18 months

A premium skin care brand restored Buy Box control above 90% across all SKUs, a 21,522% return on investment.

Read the case study

Brett Taylor Senior Manager, Retail of GoPro

Brand Alignment was key in reducing GoPro's Lost Buy Box from 60-80% last Q4 down to <5% this Q4.

Austin Gilliom SMB Sr. Sales Manager of HPE

The Brand Alignment team is truly the best in the business. With their support, we have been able to successfully protect and enforce our online pricing strategy across all major eComm platforms. Their tools and insights are extremely effective and useful to get brand protection and compliance under control.

Matt Rolls Head of Sales of Philip Kingsley

Been using Brand Alignment's software for a few years now and find it to be very user-friendly and it yields strong results in suppressing unauthorised grey market sellers on marketplaces. The team are always friendly and pro-active in helping if needed, but most of the time we can be quite self-autonomous with their system.

Dan Nowak Director of Content & Merchandising of The Resource Group Midwest

The team at Brand Alignment are the best! We have used some other similar services but none have provided the service and results that Brand Alignment delivered. They are very knowledgeable and genuinely seem to care. The prices are very fair and their attention to detail is superb. We have had great success and our business has flourished in large part because of the excellent clean up work they performed.

Grace Kopplin Sr. Director of eCommerce Sales of Power Play Retail

BA has a very important part of our success supporting brands on Amazon for over 5 years. Highly recommend to brands and agencies looking to understand and take control of their reseller matrix on Amazon and WMT Marketplace! Kyle and Emmanuel are also great to work with!

Jamie Roller Director, Growth Channels of Dr Squatch

We've been working with Brand Alignment for 2 years and they've been an excellent partner for us. They go above and beyond to help us out on our account and are absolute experts on brand protection. Big thank you to the team!

Daniel Ramirez CEO of Navigas

The team at Brand Alignment is top-notch! It was a game changer for us! I highly highly recommend!

Kristi Guanco VP of E-Commerce of BearPaw

We've been partnering with Brand Alignment for several years now, and their impact on our Amazon presence has been remarkable. Their expertise in monitoring MAP violators and removing unauthorized sellers has significantly improved our buy box wins and made a huge dent in grey market sellers. The Brand Alignment team is not only knowledgeable but also genuinely nice, making the collaboration a pleasure. I highly recommend them to any brand looking to safeguard their presence on Amazon, and even internet wide. They truly deliver results!

Built For The Teams That Feel The Problem First.

Ecommerce and marketplace leaders

You are losing the Buy Box, watching prices slide, or seeing sellers you never approved on your listings.

Sales and channel managers

Your authorized resellers are complaining about price undercutting and you need MAP compliance you can show them.

Brand protection and legal teams

You are dealing with counterfeits, trademark misuse and diverted inventory, and need evidence that holds up.

From growing brands to enterprise names like GoPro, Xerox and HPE, across electronics, apparel, health and cosmetics, pet, industrial supply and more.

See Your Own Problem Before You Commit.

Book a demo with your data

We load your Amazon and Walmart products and show you who is selling, at what price, and where the violations are.
See what it is costing you

We estimate the sales going to each seller and each lost point of Buy Box, and recommend where to start.
Go live in 24 hours

Your monitoring dashboard is ready within 24 hours of onboarding. Run it yourself or let our team take it from there.

FAQ

Questions Brands Ask Before Choosing Us

How is Brand Alignment different from a MAP monitoring tool?

A monitoring tool shows you violations. Brand Alignment also enforces your MAP policy with authorized resellers, removes infringing listings and unauthorized sellers, and traces where unauthorized inventory comes from. You can run it yourself or have our team run it.

Can Brand Alignment replace our current takedown vendor?

Yes. Brand Alignment handles trademark, copyright and counterfeit takedowns alongside MAP enforcement and unauthorized seller removal, so one partner covers all three. We have moved brands over from other vendors before, and we plan the transition around what you already have in place.

Do we need a managed service, or can our team run it?

Either. Your team can use the platform directly, or Brand Alignment’s team can run monitoring and enforcement end to end.

How is pricing structured?

Brand Alignment works on annual contracts quoted for each brand, based on what you need: the number of ASINs, the marketplaces you sell on and the services you choose. Request a demo to get a quote.

Do you work with our existing MAP policy?

Yes. We enforce the MAP policy you already have. If you don’t have one yet, we help you write it.

Which marketplaces do you cover?

More than 200, including Amazon, Walmart, eBay, Best Buy and Target Plus, plus Amazon in the UK and Europe.

How quickly can we get started?

Your monitoring dashboard is ready within 24 hours of onboarding. You can also start a free 7-day trial for up to 50 products, with no credit card required.

Let’s Look At Your Listings Together.

A free demo with your own products. You will see who is selling, at what price, and what it is costing you.

Request a free demo

Products

Coverage

Resources

Company

Products

Coverage

Resources

Company

Brand Protection That Fixes The Problem, Not Just Reports It.

How We Compare To The Typical Approach.

We Start With Your Situation, Not Our Software.

Three Services. Each With Its Own Numbers.

MAP Monitoring & Enforcement

Trademark & Infringement Takedowns

Unauthorized Seller Removal

What It Looks Like When It Works.

ROI in under 10 months

ROI in about six months

additional revenue in 18 months

Built For The Teams That Feel The Problem First.

Ecommerce and marketplace leaders

Sales and channel managers

Brand protection and legal teams

See Your Own Problem Before You Commit.

Book a demo with your data

See what it is costing you

Go live in 24 hours

Questions Brands Ask Before Choosing Us

Let’s Look At Your Listings Together.

Get Inspired

Deep Dives

Find Answers