Boost revenue by winning the Buy Box on Amazon with our proven suppression strategies.
Request a free demo and see how our strategies can help you regain control and accelerate revenue.
This comprehensive, phased approach is designed for brands looking to increase their Buy Box percentage on Amazon. It focuses on the key factors impacting performance—working to restore control, suppress unauthorized sellers, and maximize Buy Box share across your listings.
We begin by enforcing your brand’s Minimum Advertised Price (MAP) policy both on Amazon and across other eCommerce channels. If you need assistance establishing a MAP policy, we work with trusted legal partners who can help. Our team actively monitors your authorized network, notifying sellers when they violate MAP and requesting immediate adjustments. Often, MAP violations are caused by authorized sellers undercutting MAP, even in the absence of unauthorized sellers. Ensuring that authorized sellers maintain MAP pricing helps your brand regain buy box share.
A common cause of buy box suppression is price matching, where Amazon removes the buy box if it detects a lower price for the same SKU on another reputable website. Amazon’s policy aims to ensure they offer the best price, and any external lower price can result in the buy box being removed. We help you track instances of buy box suppression due to external price discrepancies and work closely with your authorized partners to reinforce MAP compliance across all eCommerce platforms.
In the final phase, we address unauthorized sellers by sending cease and desist letters to those infringing on your listings. This messaging escalates strategically to deter unauthorized sellers, further securing your buy box.
Together, these three phases deliver a robust Amazon Buy Box recovery strategy, helping brands on the path to winning the Buy Box on Amazon—with most seeing substantial improvement within a few months.
For brands dealing with persistent unauthorized sellers, Brand Alignment also offers advanced support services to further protect and maintain Buy Box integrity across all platforms.
Let’s look at what’s possible when a brand takes Buy Box control seriously.
One brand, after months of Buy Box suppression and MAP violations, decided to enforce pricing and remove unauthorized sellers. Within less than a year, the results spoke for themselves:
When the brand took control of its listings and pricing, revenue followed. This is what enforcement-driven growth looks like.
The chart shows Buy Box ownership before and after marketplace enforcement began (marked by the red line). Once active enforcement started, Buy Box share rose and stayed above 90% — with revenue growth closely following.
Use our Buy Box Revenue Calculator to estimate your sales based on improved Buy Box performance. Input your data, set a target, and see the results instantly.
*For accurate results, you’ll need access to Amazon Seller Central’s Business Reports. Locate your Buy Box Percentage by navigating to the Dashboard and reviewing the metric labeled “Featured Offer %.” This reflects how often your listings win the Buy Box, giving you a clear picture of your standing and areas for improvement.
*This calculator is for illustrative purposes only. Results may vary depending on several factors.
Winning the Buy Box on Amazon has never been easier
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