How Strategic Brand Protection Delivered a 1590% ROI in 10 Months
A premium brand in the consumer goods space partnered with Brand Alignment to regain control of its online marketplace presence and restore fair pricing across its product catalog. Known for its product quality and strong customer loyalty, this brand sought to eliminate unauthorized resellers and take back control of the Amazon Buy Box.
The Problem
Despite a well-established network of authorized partners, the brand was facing a growing issue on Amazon: unauthorized sellers listing its products at inconsistent price points, hijacking the Buy Box, and undercutting its MAP pricing strategy.
This activity led to:
- Significant Buy Box losses
- Revenue leakage
- Erosion of pricing integrity
- A diluted customer experience with increased risk of complaints
The brand needed a proven solution to stop the bleed and rebuild its pricing and marketplace dominance—fast.
Brand Alignment's Solution
Brand Alignment stepped in with a proactive enforcement plan tailored specifically to the brand’s needs. Our strategy combined:
- Advanced MAP monitoring software, scanning hundreds of marketplaces and tracking pricing shifts every 3 hours
- Full-scale enforcement, including automated and manual Cease & Desist actions for 100% of identified unauthorized sellers
- Deep investigative tactics to uncover seller identities and disrupt grey market supply chains
Backed by Amazon Brand Registry and custom enforcement workflows, the brand was able to act decisively against violators while protecting its authorized reseller relationships.
Following the orange line — marking the beginning of Brand Alignment’s involvement — Buy Box possession began to steadily rise and remained consistently high.
Results and Impact
The transformation was immediate and measurable. In less than 10 months:
- $373,000+ in additional revenue generated above baseline expectations
- 1590% return on investment from the enforcement program
- Dramatic Buy Box recovery, as seen in the chart below
ROI Breakdown
- Start Date: March 1, 2024
- Monthly Fee: $1,700
- Months of Service: 13
- Total Investment: $22,100
- Revenue After Start: $789,583.83
- Expected Baseline Revenue: $415,989.65
- Additional Revenue Generated: $373,594.18
- Total ROI: 1590.47%
With Brand Alignment as a partner, this anonymous brand not only took back control of its Amazon presence but also reestablished price integrity, rebuilt its Buy Box dominance, and unlocked a new level of marketplace performance.
This is the power of strategic brand protection.
Join the ranks of our satisfied clients
Having seen the impressive results in our case studies, imagine what we can do for your brand. Our tailored solutions in brand protection, MAP monitoring, and enforcement are designed to meet your specific needs. Don’t wait—let’s work together to elevate your brand and ensure its security today!
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