From Unauthorized Chaos to Marketplace Mastery: A 21,522% ROI From Brand Protection
A leading brand in the consumer goods space partnered with Brand Alignment to regain control of its online marketplace presence and eliminate unauthorized sellers. With high demand and a broad product catalog, the brand needed to restore pricing discipline and reclaim its Buy Box share—fast.
The Problem
Even with a solid network of authorized distributors, the brand faced a surge in unauthorized sellers on Amazon. These sellers were undercutting MAP pricing, confusing customers, and consistently capturing the Buy Box.
- This situation caused:
- Massive Buy Box losses
- Revenue leakage and unstable sales patterns
- Erosion of MAP compliance and brand value
- Poor customer experience due to inconsistent fulfillment
The brand required a trusted partner to shut down violators, rebuild market control, and drive sustainable growth.
Following the red line—marking the beginning of Brand Alignment’s enforcement—Buy Box control skyrocketed and stabilized above 90%.
Brand Alignment's Solution
Brand Alignment deployed a full-service strategy tailored to the brand’s pain points, combining automation, analytics, and expert intervention:
- Advanced MAP monitoring, scanning marketplaces every 3 hours for price violations
- Cease & Desist enforcement against 100% of unauthorized sellers—both digital and physical
- Deep-dive investigations to trace grey market sources and disrupt supply
Supported by Amazon Brand Registry and custom workflows, we helped the brand act decisively and regain pricing power.
As enforcement progressed, revenue climbed steadily—highlighting the link between marketplace control and explosive growth.
Results and Impact
The impact was not only visible—it was historic. In just 18 months:
- $13.5M+ in additional revenue generated beyond baseline
- 21,522% return on investment
- Dominant Buy Box control restored across all SKUs
ROI Breakdown
- Start Date: May 23, 2023
- Monthly Fee: $3,500
- Months of Service: 18
- Total Investment: $63,000
- Revenue After Start: $20,689,045.73
- Expected Baseline Revenue: $7,066,652.70
- Additional Revenue Generated: $13,522,393.03
- Revenue Increase: 191.3%
- Total ROI: 21,522.85%
With Brand Alignment as a partner, this anonymous brand didn’t just recover control—it unlocked a new level of marketplace performance, pricing stability, and revenue growth.
This is the power of strategic brand protection.
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Having seen the impressive results in our case studies, imagine what we can do for your brand. Our tailored solutions in brand protection, MAP monitoring, and enforcement are designed to meet your specific needs.
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