How To Choose The Best MAP Monitoring Software?
How To Choose The Best MAP Monitoring Software?
As a brand, you are probably looking for ways to control how your products are sold. Through the use of a MAP pricing policy and the right enforcement tool, you can be able to track down violators and guarantee that your brand sends out the right message. One such way is the use of MAP monitoring software (see more map data monitoring software).
What informs a company/ manufacturer in the choice of map monitoring software? In this article, the team from Brand Alignment offers sound and professional advice on the matter.
Choosing Your MAP Monitoring Software
Without a proper monitoring tool, you will be unable to stay on the toes of MAP violators online. However, you are only able to keep tabs with the ideal software. Below are some factors that you must consider to catch violators:
Number of websites monitored
If you have perused several websites or MAP monitoring software companies, you will find that each software promises to be able to monitor your products across the web. However, there is a limit as to how many websites the software can monitor. In addition, the software may only be able to monitor certain websites.
Before you select a MAP monitoring software for your brand, inquire as to the maximum number of websites the software can look into (this will help in understanding the software). Also, consider your expansion plans and if the software can match up.
The ideal software should also be able to monitor popular e-Commerce sites such as Walmart and Amazon for possible violators.
Frequency of data pulling/ acquisition
How often does the MAP monitoring software check on the price and extract the data? From our experience in the branding industry, there are some software solutions that don’t perform daily checks on your possible retailers.
This opens the possibility of violation in the case of one-day promotions and flash sales. There will be some companies that advertise ‘real-time’ monitoring. We recommend that you engage the experts as to how ‘real’ that data is.
The ideal map monitoring software should be able to check the price of your products several times in a day. The frequency of the checks should also be unpredictable as to make it impossible for retailers to set up a strategy against your monitoring software (read how to match your price).
You should also have the option for customizing the timings and frequency of checks, depending on how strict you want the MAP monitoring to be.
Monitoring special offers and in-cart prices
The demands and needs of the company will determine the specificity of the monitoring tool. If your MAP policy only looks into “public displays”, the monitoring tool should be able to peruse a website’s pages and provide the needed information. However, for a more detailed and comprehensive MAP policy, the software should be able to crawl over the in-cart deals and other special deals.
Some crafty retailers offer discounts and coupons once the item has been added to the cart. It is important that the software offered offer such a comprehensive solution.
“The first instigator”
Price wars (and also MAP violation) are often instigated by the first retailer/ brand to lower the price. Through the use of price matching software, other brands and retailers detect the lower price, setting off a chain reaction of low prices. It begins a race to the lowest price in a bid to get the most sales within a short time.
The best MAP monitoring software should be able to offer you timelines of the violations. With such detailed information, you can make informed decisions on which retailers to cut off.
The internet is a massive web, where even the most learned guru can get lost. That said, the monitoring software should offer you intelligent and actionable data that you can be able to interpret and act upon almost immediately.
The speed of your interpretation and action is determined by the quality of data that you receive. Data received should be clear of errors or mistakes.
Companies will market their software and related apps as the latest in the market, free from errors and bugs. However, there are many issues that can crop up in the use of the monitoring software. At such a time, you will need quick support from the monitoring company. An expert from the company should be easily contacted.
The representative should work with you, helping you to troubleshoot the problem and revert the software to working capacity.
What's Next After A MAP Violation?
Your time is a valuable resource. It would not be productive for you to be glued to a MAP monitoring app or website waiting for the pricing policy’s terms to be violated. Your monitoring software should have the capability of sending you email, in-app or SMS push messages.
It should be noted that violations should be acted upon in the shortest time possible. The more time you wait after a MAP violation, the greater the risk of more possible violations.
As mentioned above, the first violation, once detected, sets off a domino effect that erodes your product’s prices. You can avoid such a scenario by having instant alerts as part of the map monitoring software.
While monitoring is the first step, it should spur you on to the next, enforcement. Trust in the experts in MAP enforcement of your brand’s good, products or services, Brand Alignment. Our MAP enforcement services eliminate unauthorized sellers who cut into your revenue and tarnish the image of the company.
With Brand Alignment as your partner, you can be guaranteed an increase in monthly revenue, an improvement in dynamic pricing, and a better perception of the brand. Our MAP pricing enforcement solution is customized to meet our client’s diverse needs and wants.
Brand Alignment is with you every step of the way. Get in touch with us and get a quote for our price monitoring and enforcement service.
Don't Have the Time to Do It Yourself?
Let us Take Care of Your Monitoring & Enforcement
The first step in removing unauthorized sellers is spotting them on your listings and that is exactly what the Brand Alignment Monitoring Dashboard will do for you. With price updates every 3 hours and inventory totals for every seller on every listing, you will get the most complete picture possible of your brand on every major online marketplace.
Of course, the most important step in removing unauthorized sellers is prevention and enforcement. This is where Brand Alignment is leagues above the competition when it comes to the best Amazon map enforcement software.
- 1Clear over 80% of unauthorized sellers: Brand Alignment will make a custom strategy for your brand reputation to ensure the highest rates of removal
- 2Control Your Authorized Channels: Daily emails informing you of authorized channel violations and price cascading events
- 3Risk-Free Guarantee: Brand Alignment is so confident in their removal rates, that we will create a custom guarantee for every brand. We will remove x% of sellers or you have the option to terminate the contract early
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Will Enforcement Solutions Work for My Brand?
In short, the answer is Yes.
We have had our 80%-90%+ enforcement rates in every single industry we have worked in. That includes the following:
- Consumer Electronics
- Apparel and Shoes
- Health & Beauty
- Sports & Outdoors
- Mobile Phone Accessories
- And More
As you are already aware, each industry has their own bells and whistles. Please contact us if you have any specific questions about enforcement in your industry.
Are There Any Risks Involved With Enforcement?
Brand Alignment gives the brand the option of using their own personal cease & desist letters or the option to customize Brand Alignment's proven high performance Cease & Desist letters. These letters were crafted by Intellectual Property lawyers with a full focus on minimizing liability.
Any infringement complaints filed by Brand Alignment are done with the utmost care and transparency. We do not file counterfeit complaints without test buys and approval from the brand. Our trademark complaints are done with caution and all bases covered.
Finally, in this world, anybody can sue anybody for anything. But it does not mean it will stand up in court. There is nothing we can do to prevent frivolous lawsuits from disgruntled sellers. However, we do everything we can to prepare you to have any case against you quickly dismissed. After two years in business, we are proud to say that neither us or any of our brands have had any legal issues of any kind related to our service.
Brand Alignment vs The Competition
If you are new to shopping for a brand protection provider, it might be confusing to tell the difference between companies. It might sound like everybody offers the same type of monitoring and enforcement. This could not be further from the truth.
How Much Money Are You Losing By NOT Switching to Brand Alignment?
How Much Money In Sales Are You Losing Each Year Due to a Lack of Quality Brand Protection?
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100% Satisfaction Guarantee
You are fully protected by our "Brand Alignment Enforcement Guarantee". If we don't reach the custom benchmarks that we agree upon during negotiation, we will give you the option to terminate the contract and you will not be charged any further.
Frequently Asked Questions
How Long Does It Take to Get Started?
Our on-boarding period takes between 1-2 weeks depending on the amount of custom work required.
I Have More of a Counterfeit Problem Than a Grey Market Problem. Can You Help?
Currently, our specialty is grey market sales. If you are dealing primarily with counterfeits or knockoffs, we recommend speaking to a IP Takedown service instead. If you are interested in both, our services compliment IP Takedown software very well.
Do You Work With Third Party Vendors or Only Directly With Brands?
In the past we worked with 3rd party vendors, however due to liability concerns we now only work directly with brands. We do offer a referral commission so please feel free to contact us if a brand you work with needs help with brand protection.
What Are Your Enforcement Rates on Other Marketplaces Besides Amazon?
We do not offer removal guarantees for other marketplaces, however it is not uncommon to see removal rates on Walmart or Rakuten in the range of 50%-90%
My Grey Market Problem Extends Outside the USA. What Can You Offer?
We LOVE investigating international grey market trade. Contact us about the countries you would like to monitor and enforce, and we will be glad to help.
I Had a Bad Experience With My Last Brand Protection Provider, Why Will You Be Any Different?
We understand your concerns. We are aware of many unhappy brands who have worked in the past with our competitors.
We can talk all day about how we are different, but instead we would like to show you with our Brand Alignment Enforcement Guarantee. Contact us to learn more.
P.S.: Due to the constant changing nature of online marketplaces, our Enforcement Guarantee is a limited time offer.
Please contact us now to ensure you are locked in with your guarantee.
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