6 Benefits of MAP Enforcement for Your Online Sales
Benefits of MAP Monitoring Software
You can track your SKUs across different online marketplaces by using reliable MAP monitoring software. You can monitor prices and ask sellers to enforce your MAP policy. Other than these, MAP monitoring can help your online sales in the following ways:
#1 Find Out Unauthorized Sellers of Your Products.
As mentioned above, unauthorized sellers are bad for your brand. The issue has grown with the increasing dependency of shoppers on eCommerce. Unauthorized sellers can do harm in two ways:
- Sell cheap products (replica of your products) under your brand name
- Sell your products below MAP price
So, you must identify unlicensed or unauthorized vendors, and that’s what MAP technology helps achieve.
Using Brand Alignment MAP Monitoring software, you can identify pricing policy violations by both authorized and unauthorized sellers on your product’s listings. You get a clear picture of your marketplace with daily inventory on authorized and unauthorized sellers.
#2 Reduces Bad Customer Experiences
Price is the biggest factor in purchase decision-making. Shoppers want the best deals, and they believe that wherever they buy your product, they’ll have the same experience.
But that’s not true when you overlook the violation of your MAP policy. Unauthorized sellers don’t care about margins or relationships. They offer the lowest prices or even fake products with your brand name. This results in a bad customer experience and a negative perception of your brand.
MAP Monitoring helps take full control of pricing so that sellers focus on offering competitive services and benefits. Put simply, MAP monitoring software helps avoid bad customer experiences.
#3 Competitive Intelligence
With MAP monitoring, you can track your competitors’ prices and recreate your pricing strategy accordingly. Using these insights, you can even report MAP policy violations to respective manufacturers and request them to take appropriate action. As a result, you develop strong relationships with manufacturers and benefit from flexible pricing.
Even if an authorized seller fails to comply with your MAP policy, the manufacturer can stop working with them. This also results in helping retailers that follow your pricing policy, enjoy more price flexibility and increase their margins.
Brand Alignment's 24/7 MAP monitoring software facilitates constant price intelligence across 200+ online marketplaces. So, you can always track your competitors' prices and keep your pricing strategy up-to-date.
#4 Control Discounts and Prevent Price Wars
When one retailer offers a discount on a specific product, other competing retailers may also try to follow the same strategy. Retailers think that by offering discounts, they will win customers. But customers are intelligent enough to establish an association between price and quality. So, if the price goes too low, they will opt out of shopping because they’re concerned about the quality.
It results in price wars that have no lasting benefits. Sales and conversions may increase temporarily, but constant price-cutting decreases your brand value and sales negatively in the long term. Price wars affect manufacturers too. Customers often perceive products that are unreasonably priced low as inferior quality.
MAP monitoring software can help prevent price wars among retailers. You can track prices in the market for similar products. Accordingly, as mentioned above, you can establish the cheapest cost (MAP) at which your product should be sold. Everyone, from distributors, retailers, and sellers, should adhere to the guidelines in your MAP policy. This safeguards your business, sellers, and everyone in between.
#5 Protects Your Profit Margins
It becomes easy to sustain a positive profit margin for products with more value. This results in increased sales by retailers who, in turn, buy more products from manufacturers. In the end, the manufacturer brand reflects upon itself as a reseller. So, it’s clear why you need to protect manufacturer pricing; it’s a win-win for all parties involved.
You can achieve this by mitigating price wars by enforcing your price policy and using MAP monitoring. So, you get better control over your products' pricing across different marketplaces.
#6 Helpful in Relationship Management
Manufacturers prefer working with retailers that resonate well with their products and brand image. Such retailers can help the manufacturer’s brand establish itself optimally in the market.
Complying with their MAP policy helps develop and maintain healthy relationships and result in better profit margins over time. Although retailers can break the agreement whenever they want, they risk terminating their relationship with the manufacturer if they do.
By using MAP software for your online sales, you can track both authorized and unauthorized sellers. Accordingly, you can stop working with unauthorized sellers and reward well-performing retailers.
Choose Brand Alignment Amazon Map Monitoring to Improve your MAP monitoring capabilities.
If you have a reseller/retailer network on Amazon, then this Map Monitoring software can be extremely helpful. Using this tool, you can control your prices in one place. It facilitates 24/7 MAP monitoring and insightful KPIs for your pricing strategy.
Brand Alignment Map Monitoring software crawls online platforms for pricing fluctuations every 1-3 hours every day. You can monitor and report everything in one place – an intuitive dashboard that is very easy to use and navigate.
As you see, MAP monitoring is vital for the long-term success of your brand. It not just protects manufacturers and distributors but also serves your sellers and customers too.
Brand Alignment Amazon Map Monitoring software serves as an all-in-one tool when it comes to addressing your pricing-related issues. With real-time pricing data and an easy-to-use dashboard, you can trust this software to manage and align your brand well.
Don't Have the Time to Do It Yourself?
Let us Take Care of Your Monitoring & Enforcement
The first step in removing unauthorized sellers is spotting them on your listings and that is exactly what the Brand Alignment Monitoring Dashboard will do for you. With price updates every 3 hours and inventory totals for every seller on every listing, you will get the most complete picture possible of your brand on every major online marketplace.
Of course, the most important step in removing unauthorized sellers is prevention and enforcement. This is where Brand Alignment is leagues above the competition when it comes to map policy enforcement software.
- 1Clear over 80% of unauthorized sellers: Brand Alignment will make a custom strategy for your brand reputation to ensure the highest rates of removal
- 2Control Your Authorized Channels: Daily emails informing you of authorized channel violations and price cascading events
- 3Risk-Free Guarantee: Brand Alignment is so confident in their removal rates, that we will create a custom guarantee for every brand. We will remove x% of sellers or you have the option to terminate the contract early
100% Satisfaction Guaranteed
Free Marketplace Evaluation
Will Enforcement Solutions Work for My Brand?
In short, the answer is Yes.
We have had our 80%-90%+ enforcement rates in every single industry we have worked in. That includes the following:
- Consumer Electronics
- Apparel and Shoes
- Health & Beauty
- Sports & Outdoors
- Mobile Phone Accessories
- And More
As you are already aware, each industry has their own bells and whistles. Please contact us if you have any specific questions about enforcement in your industry.
Are There Any Risks Involved With Enforcement?
Brand Alignment gives the brand the option of using their own personal cease & desist letters or the option to customize Brand Alignment's proven high performance Cease & Desist letters. These letters were crafted by Intellectual Property lawyers with a full focus on minimizing liability.
Any infringement complaints filed by Brand Alignment are done with the utmost care and transparency. We do not file counterfeit complaints without test buys and approval from the brand. Our trademark complaints are done with caution and all bases covered.
Finally, in this world, anybody can sue anybody for anything. But it does not mean it will stand up in court. There is nothing we can do to prevent frivolous lawsuits from disgruntled sellers. However, we do everything we can to prepare you to have any case against you quickly dismissed. After two years in business, we are proud to say that neither us or any of our brands have had any legal issues of any kind related to our service.
Brand Alignment vs The Competition
If you are new to shopping for a brand protection provider, it might be confusing to tell the difference between companies. It might sound like everybody offers the same type of monitoring and enforcement. This could not be further from the truth.
How Much Money Are You Losing By NOT Switching to Brand Alignment?
How Much Money In Sales Are You Losing Each Year Due to a Lack of Quality Brand Protection?
100% Satisfaction Guaranteed
Free Marketplace Evaluation
100% Satisfaction Guarantee
You are fully protected by our "Brand Alignment Enforcement Guarantee". If we don't reach the custom benchmarks that we agree upon during negotiation, we will give you the option to terminate the contract and you will not be charged any further.
Frequently Asked Questions
How Long Does It Take to Get Started?
Our on-boarding period takes between 1-2 weeks depending on the amount of custom work required.
I Have More of a Counterfeit Problem Than a Grey Market Problem. Can You Help?
Currently, our specialty is grey market sales. If you are dealing primarily with counterfeits or knockoffs, we recommend speaking to a IP Takedown service instead. If you are interested in both, our services compliment IP Takedown software very well.
Do You Work With Third Party Vendors or Only Directly With Brands?
In the past we worked with 3rd party vendors, however due to liability concerns we now only work directly with brands. We do offer a referral commission so please feel free to contact us if a brand you work with needs help with brand protection.
What Are Your Enforcement Rates on Other Marketplaces Besides Amazon?
We do not offer removal guarantees for other marketplaces, however it is not uncommon to see removal rates on Walmart or Rakuten in the range of 50%-90%
My Grey Market Problem Extends Outside the USA. What Can You Offer?
We LOVE investigating international grey market trade. Contact us about the countries you would like to monitor and enforce, and we will be glad to help.
I Had a Bad Experience With My Last Brand Protection Provider, Why Will You Be Any Different?
We understand your concerns. We are aware of many unhappy brands who have worked in the past with our competitors.
We can talk all day about how we are different, but instead we would like to show you with our Brand Alignment Enforcement Guarantee. Contact us to learn more.
P.S.: Due to the constant changing nature of online marketplaces, our Enforcement Guarantee is a limited time offer.
Please contact us now to ensure you are locked in with your guarantee.
Read Our Other Articles!
Copyright - Brand Alignment
All Rights Reserved 2020