Brand Alignment

1 Month Free Brand Protection! Offer Ends September 1
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Remove Unauthorized Sellers on Amazon, Walmart and other marketplaces.

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  • +95% Success in Removing Unauthorized Sellers
  • We send Cease & Desist letters to 100% of unauthorized sellers
  • Advanced Investigative Techniques
  • Increase Buy Box Percentage
  • Our approach minimizes all risks for your brand

Request a Free Brand Protection Demo

Our team of brand protection experts is dedicated to safeguarding your brand. With the most successful removal rates in the industry.

Trusted by brands of all sizes
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remove unauthorized sellers on Amazon

We detect unauthorized sellers across Amazon, Walmart, and 200+ marketplaces using advanced monitoring and marketplace intelligence — so no threat goes unnoticed.

We validate threats with test buys and proprietary techniques to trace unauthorized supply chains back to their source.

We take direct action to remove unauthorized sellers and dismantle grey market channels — achieving a proven 95%+ success rate.

Why Is Our Approach So Effective?

Industry-Leading Removal Rates. Proven Results.

We eliminate the vast majority of unauthorized sellers using cease & desist letters — and tackle the rest with proprietary investigative techniques powered by the largest unauthorized seller database in the industry.

Our unmatched removal success rate comes from combining legal actions, test buys, and advanced monitoring tools across Amazon, Walmart, and other major marketplaces. This helps restore marketplace control, protect pricing strategies, and improve Buy Box win rates — ensuring your brand integrity stays intact.

What Sets Us Apart

Inventory Value Prevented
$ 1 B+

Inventory Units Removed

5 M+
Removal Rate
75 %
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Removal Rate
75 %
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We contact 100% of unauthorized sellers on Amazon and Walmart. That’s why our clients see 95%+ removal rates, compared to competitors who barely reach 50%.

We initiate enforcement with structured cease & desist actions to promote your brand policy and drive seller cooperation.

We use hundreds of proprietary techniques to uncover seller identities and trace grey market supply chains to their source.

Removals help you win the Buy Box, preserve pricing integrity, and ensure priority placement for authorized sellers.

Our dual approach stops grey market threats in their tracks and prevents them from coming back — protecting your pricing and brand reputation long-term.

Graduated Enforcement System

We don’t send the same message over and over. Our multi-step enforcement escalates in intensity — from digital outreach to physical letters and Amazon policy complaints — driving actual compliance, not just contact.

OSINT-Powered Investigations

We use advanced OSINT methods — the same techniques used by the CIA and NSA — to trace unauthorized sellers and their supply chain sources with over 95%+ success. We help you see what others can’t.

Strategic Distribution Insights

We go beyond removal. Our team conducts test buys, traces serial numbers, and leverages past investigations to uncover where unauthorized sellers are sourcing your products. We then recommend Do-Not-Sell lists and preventive brand protection measures to block future grey market threats.

Zero Legal Risk. Total Brand Control

After years in business, we’re very proud to say that neither us, nor any of our brands have had any legal issues of any kind related to our service. That’s because we take exhaustive measures to shield your business & brand, such as:

Any infringement complaints filed by us are made with the utmost care and transparency. We do not file counterfeit complaints without test buys, or direct approval from the brand. Our trademark complaints are made with caution and thought, ensuring that your brand is free from risk.

We give you the option of using your own personal cease & desist letters or the option to customize our proven high performance Cease & Desist letters. These letters were crafted by Intellectual Property lawyers with a full focus on minimizing liability and engaging in communication.

Built to keep your business consistent and in control across all marketplaces

Our Impact

Testimonies

Brand Alignment has been a valuable partner to us as we have approached some of our toughest challenges, leveraging their deep industry knowledge to create actionable plans to tackle our unauthorized reseller issues to get us back on track and hitting our targets.

James Maurer Manager of Growth Channels - Dr Squatch

Brand Alignment was key in reducing GoPro's Lost Buy Box from 60-80% in 2019/2020 down to <5% by the end of 2021.

Brett Taylor Senior Manager, Retail - GoPro

Start Protecting Your Brand from Grey Market Sellers

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FAQ

Useful Information to Clear Up Your Inquiries

Why is it important to remove unauthorized sellers?

Unauthorized sellers can undercut prices, damage your brand’s reputation, and offer counterfeit or low-quality products.

Unauthorized sellers often access products through gray markets or unauthorized distribution channels, bypassing your brand’s official agreements.

The removal process can vary depending on the size of the brand, industry type and various other factors, however we typically start achieving results within the first few weeks.

We do not offer removal guarantees, however it is not uncommon to see removal rates on Walmart in the range 90%, eBay can be slightly lower.

We LOVE investigating international grey market trade. Contact us about the countries you would like to monitor and enforce, and we will be glad to help.

Our onboarding period takes between 1-2 weeks depending on the amount of custom work required.

Yes. Removing unauthorized sellers reduces competition for the Buy Box—especially from sellers who undercut your pricing or provide a poor customer experience. With fewer sellers violating your brand’s pricing or quality standards, your chances of winning (and keeping) the Buy Box increase significantly.