Strategic Brand Protection Drives 3528% ROI
A growing brand in the personal care category partnered with Brand Alignment to address the chaos of unauthorized sellers on Amazon. With a goal to protect pricing, eliminate grey market activity, and regain visibility in the Buy Box, the brand looked to Brand Alignment for a managed, expert-driven solution.
The Problem
Despite maintaining a clean authorized distribution model, the brand was under attack on Amazon: unknown sellers were listing products at discounted rates, undercutting MAP pricing and blocking visibility on key listings.
This led to:
- Total Buy Box loss on high-volume SKUs
- Customer confusion and loss of trust
- Flatlined revenue and missed growth targets
- Undermined reseller relationships
To get back on track, the brand needed a powerful partner to handle monitoring, enforcement, and execution—fast.
This chart shows the brand’s Buy Box control over time. After Brand Alignment’s involvement (marked in red), Buy Box ownership climbed rapidly and stabilized above 80%.
Brand Alignment's Solution
We implemented a proactive strategy designed for scale and precision:
- High-frequency MAP Monitoring across marketplaces, every 3 hours
- Aggressive Cease & Desist actions—sent to 100% of unauthorized sellers
- Seller Investigations to uncover and disrupt unauthorized distribution paths
This allowed the brand to act with speed, authority, and consistency.
Revenue growth followed closely behind Buy Box recovery. With enforcement in place, the brand experienced sustained sales increases over time.
Results and Impact
In less than 2 years, the brand experienced a remarkable shift:
$584K+ in additional revenue generated beyond baseline
3528% return on investment
Buy Box domination restored across core listings
ROI Breakdown
- Start Date: May 18, 2023
- Monthly Fee: $700
- Months of Service: 23
- Total Investment: $16,100
- Revenue After Start: $664,632.25
- Expected Baseline Revenue: $80,554.50
- Additional Revenue Generated: $584,077.56
- Revenue Increase: 725%
- Total ROI: 3,527.81%
With Brand Alignment, the brand moved from invisibility to Buy Box leadership—unlocking revenue, restoring confidence, and protecting its future.
This is the power of strategic brand protection.
Join the ranks of our satisfied clients
Having seen the impressive results in our case studies, imagine what we can do for your brand. Our tailored solutions in brand protection, MAP monitoring, and enforcement are designed to meet your specific needs.
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