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These are the other articles from Brand Alignment
Group, listed in chronological order from most recent at the
top.
SPECIAL RELEASE
[ September 2006 ]
We Need A New
Word For Brand!
As published on the ChangeThis.com site
To unlock their brand's true potential, today’s companies need to let
go of slick superficiality and embrace authenticity! This Brand Manifesto is
a rallying cry to all organizations to take back their brands!
Download
Article
Mind the Gap
Does your brand risk falling in between reality and expectations?
This article briefly explores the dangers and how you can "Mind
the Gap."
Read article
The Brand has
No Clothes
This is a modern brand fable. Much as the Emperor and people in Hans Christian
Andersen’s century old fable are fooled by two clever tailors, so are many
companies fooled into believing their brands show what isn’t there.
Read article
Everything
You Know About Brand is Wrong... Thank Goodness.
The sad fact remains that most companies practice branding for the neighbors - focusing on the exterior look rather than what really matters - aligning everything possible about who they are with what they do and say. Are you guilty of viewing branding from a purely marketing driven perspective?
Read article
Key Principles
of Brand Alignment
It's about much more than marketing. Brand is perception and it is shaped
by everything you do and say as a company.
Read article
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