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NEW
SERVICE
Brand "Id"
For individuals, Brand "id" defines the
core brand elements of promise, beliefs and story as a personal
basis for the expression of who you are and a foundation for
the perception you create by your actions and decisions.
Ideally suited to people who work
for themselves, the Brand "id" process brings clarity
and critical thinking to what you do and why you do it.
Brand Alignment Philosophy and
Services
Brand
Alignment Group can help you define and express the unique
value of your brand. Our wealth
of experience allows us to support our client’s business
goals and help them build a realistic strategy that aligns
brand behind business goals and sets a platform for integration
throughout
your organization and out into your marketplace.
We believe that a strong brand is
not built with a list of tactical outputs. It’s about
first working with you, walking backwards into the core of
your company and finding the authentic foundation. We employ
well-defined processes – leaving you with the value derived
from a deeper level of understanding about your organization,
it's beliefs
and actions.
The methods and modes we employ
fall into three generally defined areas:
Strategy + Alignment
Build internal understanding and awareness of the
foundation elements of the brand.
Experience + Environment
Analyize gaps between the brand and actions across
the organization, and identification of resulting opportunities
to strengthen brand delivery.
Communications + Identity
Represent the brand to all internal and external audiences
to nurture authentic perceptions.
Brand Alignment Group integrates
the necessary methods and modes to help you achieve alignment
of your brand across your organization and and its consistent
representation to your company, your industry, and your target
markets.
Brand Alignment
Group Processes:
Brand
Foundation
The power of an authentic brand foundation is to be found
within the identification and embodiment of the company's
core values, promise and positioning, and the use of those
attributes as a yardstick for all levels of operations
through out the organization.
Brand Foundation can be most powerfully
used in organizations that are 3 years+ old as some historical
reference for action and belief is important to establishing
the course forward.
The diagram below shows the elements
of brand foundation and function of each.
Brand Charter
For start-up and early stage companies, Brand Charter acts
as a guiding influence for the alignment of internal actions
and external perceptions as the organization develops. Brand
Charter represents the "whole" organization, helps support
and further business goals and sets a platform for integration
of voice, thought and action side-to-side
and
top-to-bottom.
Brand Charter identifies
the key building blocks of a strong brand: the core beliefs
– principals that guide all actions and interactions
of the organization; and positioning – the what, why and how
of the organization for now and intermediate future.
If you would like more information
about BRAG and the services we offer please click
here to send and email or call 303 918
9695.
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