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Brand Alignment Group can help you define and express the unique value
of your brand.
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For most organizations brand stops at the gates of marketing, but by asking some simple questions you can help build an authentic brand from the inside out.
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HOME > CLIENT STORIES > WHAT OTHERS ARE SAYING

Client Stories

Here are some quotes from clients past and present. To hear what its like to work with us from clients in person visit the Evangelists page.

 

"In a world where "brand" is too often confused with a shiny new logo and tagline line, Michel Hogan takes one back to the ?promise? made to your customers or clients. In a world where the power has shifted from those who make to those who buy, Michel helps a company excavate its authenticity and true value from all of the hype. In today?s world, where companies and products can evaporate or grow, Michel Hogan has one of the best approaches I've seen to brand alignment and management."

Deborah C. Stephens
Author of six books, including:
· Maslow on Management
· One Size Fits One: Building Relationships One Customer At A Time
· Revisiting The Human Side of The Enterprise (with Warren Bennis)
· The Maslow Business Reader
· Leadership Lessons From The Fast Lane

" The Brand Charter that was developed with Brand Alignment Group's help is the most valuable thing we have done as a company. We use it every day."

Mat Chamberlain
President
Nomis Design

“Michel Hogan, and the Brand Alignment Group are genius at providing structure, focus and direction to a company. We found their enthusiasm and excitement integral to our creation process. Their knowledge and skills then led us to better business decisions, more productive use of our time and greater momentum towards our business goals. Michel's style of brand has been an invaluable tool for all that we now do. For us, the greatest asset granted by Michel is that we are able to finally express our ideas and thoughts in ways that are coherent, meaningful and understandable to others."

Marlo Rice
Founder: Brideun School and the Center for Educational Enrichment

“Michel is the ultimate brand guru. Her expertise gets to the heart of the matter to bring about meaningful brand alignment to one's business. Want realism with results? Hire her!” April 1, 2007

Jud Spencer
Independent Marketing Consultant

" Working with Brand Alignment Group has been incredibly educational and worthwhile. Instead of a generic tagline. we now have a basis for strategic planning discussions which will guide our programs and services for the years to come."

Tiffany Hasker
Director of Communications and Membership:
California Academy of Family Physicians

"BrAG not only understands the importance of an integrated approach to brand, they have the know how and drive to make it happen. Through our work together they continually demonstrated their commitment to results based programs that are adopted and supported both by internal teams and the external marketplace."

Michelle Chase
Public Relations Consultant, and
former Director of Communications: Carrier Access

To read what more people are saying:
View Michel Hogan's profile on LinkedIn


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