Battle weary, over-hyped,
stressed-out. Our addiction to speed in all things is quickly
taking it's toll. But around
the world there is a movement calling on each of us to slow
it down. Read
this idea / submit
an idea/Visit
the archive of ideas
When we first started using the term brand
alignment nearly a decade ago, it was a term that barely
raised a blip on the radar of business or even of other brand
practitioners – how things have changed! A Google search
of the term pulls up
around
10,000
hits. So what is brand alignment
and why should you care about it...
Put
1200 smart and interesting people in an auditorium with
some of the great known and unknown thinkers of today and
you get TED. The annual conference sells out years in advance,
but for those of us unlikely to ever get a front row (or
any row) seat, all is not lost. TED
is now online with a gallery of the great presentations
and provocative speeches from TEDs past – but be
warned - the ideas are addictive!
Here is one of our favorites...
At the core, your organization’s
Brand is a reflection of the actions and beliefs of the people
who work there. Those actions and beliefs are shaped and
directed by the core values they hold. So before you start
trying to give your brand more sizzle, ask a question sure
to generate some long-term results – “Do our
core values and our Brand align?”
Client
Stories
Brand Alignment Group works with organizations of many different
sizes, public, non-profit and individuals. Everyone has an
authentic brand – perhaps we can help you find yours! Read the stories.
About BrAG Brand Alignment Group shows
you a different way to think about your brand – one
that uncovers and represents the authentic brand that lives
in the roots of your organization. Learn more
BrAG Services The methods and modes we employ
fall into three generally defined areas:
– Strategy + Alignment Build internal understanding and awareness of the
foundation elements of the brand. – Experience + Environment Analyize gaps between the brand and actions across
the organization. – Communications + Identity Nurture authentic perceptions. Learn
more
Seminars, Speaking
& Facilitation
Sometimes
the right conversation is all that’s needed to get
things moving. We can help.
Find out more.
Brandology
Brandology is our sister group in Australia.
Find out more.
